If you manage a website or blog — or regularly listen to podcasts — there’s a 99.999% chance you’ve heard of Squarespace. And considering the website creation company now boasts more than 2 million paying customers, there’s also a decent chance that you either a) use Squarespace yourself or at least b) know someone who […]
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Welcome to #Growth, a brand new podcast from Seeking Wisdom hosted by Matt Bilotti, Senior Product Manager on Drift’s Growth team. On our first episode, Matt digs into choosing the metric that matters. Plus, Pirate Metrics, mapping out your funnel and more. In this season you can expect to learn how to run growth experiments, […]
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Pop quiz: Apart from being tech companies, what do Amazon, Uber, Lyft, Airbnb, Spotify, Kickstarter, Indiegogo, DoorDash, Postmates, and TaskRabbit all have in common? Answer: They all use Stripe to process payments. While it might not be a household name (yet), Stripe has quietly been taking over the world of online payments. In fact, if […]
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It all started with a sticky note. And a long to-do list. And two developers. And a dream to make people’s lives more organized and productive, wherever they worked and lived around the world. The idea to create Trello was formed between the minds of co-founders, Joel Spolsky and Michael Pryor. Their goal was to […]
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I do a ton of outreach here at Drift (we call it hand-to-hand combat) and I’ve started to see a pattern: A lot of marketing people know us as “the company that did that cool LinkedIn takeover thing”. It was a one-off product launch strategy that really seemed to stick with people. So DG thought […]
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Every B2B company wants to grow. So we do what we think will help us get there: read posts about growth hacks and new experiments on LinkedIn and influencer blogs. Go to webinars, conferences, and follow the B2B stars we admire on LinkedIn and Twitter — hoping that someday we’ll discover the silver bullet that’ll […]
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A few weeks back, we gave Drift’s VP of Growth, Guillaume Cabane (a.k.a. “G”), a marker and a whiteboard and asked him to drop some knowledge on us. Specifically, we wanted to know: What should growth marketers be focused on in 2018? And what secrets can you share for giving teams an edge? Ultimately, G’s […]
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If you work in the tech world, chances are you’ve heard of — or more likely, you’ve used — the video conferencing application Zoom. At Drift, Zoom has become our go-to tool for running company meetings and hosting webinars. And based on Zoom’s 700,000 business customers, which include half of the companies in the Fortune […]
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It all started with an article about work/life balance that David (our CEO) read in the New York Times. With each paragraph, he was nodding his head in agreement. He knew that the author of this article had to be his kindred spirit. Turns out, Brad Stulberg (in addition to being David’s kindred spirit) is […]
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