Today on Growth, Facebook Messenger’s Head of Growth, Darius Contractor, joins Matt to talk through experiment development, design and tracking all using a system Darius developed called EVELYN (Experiment Velocity Engine Lifting Your Numbers). With EVELYN growth teams can input and prioritize their experiments as well as track them all the way from initial specing … Continued
A definition of growth marketing including quotes from former HubSpot CMO Mike Volpe, Wealthfront VP of Growth Andy Johns and more.
On this episode of Growth, Matt sits down with Dan Laufer, the Director of Growth & Partnerships at Nextdoor – and he’s also the person behind what Matt calls the best, most contextual acquisition campaign he has ever seen. We asked Dan to share some background on the campaign – where the idea came from, … Continued
On today’s episode of Growth, Matt talks about all things activation with Thibault Imbert, Director of Growth for Adobe Creative Cloud. Thibault explains what activation looks like at Adobe – how they define it, set goals around it, and measure it (hint: it’s not just about the quantitative). Then Matt and Thibault take it a … Continued
Looking to become a data-driven organization? Well, there’s no silver bullet, but there are definitely some tricks that Dan Wolchonok, Head of Product and Analytics at Reforge, has picked up along the way. Before joining Reforge (an e-learning company that provides growth masterclasses for product and marketing pros), Dan was a founding member of HubSpot’s … Continued
Editor’s Note: WeWork announced on Monday, April 29 2019 that it confidentially filed to go public. If you’re reading this post, we’re guessing you’ve heard of WeWork. And chances are you might’ve even spent a day or two (or much longer) working in one of WeWork’s distinct, modern coworking spaces. Heck, you might even be … Continued
On this episode of #Growth, host Matt Bilotti sits down with Greg Skloot, President & COO of Crystal, to discuss a whole new level of personalization. We all know we’re targeted online based on past browsing history and offers are often personalized with our name and sometimes location. But are we on the cusp of … Continued
Today’s episode of Growth is all about testing. Matt Bilotti is joined by Drift’s growth tech lead Vignesh Mohankumar. Together Matt and Vig discuss the ins and outs of testing products. How should you test the products you’re building? When should you test? And equally important – when shouldn’t you test? Matt and Vig … Continued
On today’s episode of #Growth, host Matt Bilotti is talking all about testing – A/B testing to be exact. He breaks down the best ways to test, teaches us all about Bayesian Statistics and chats through this and more with Guy Yalif, co-founder and CEO of Intellimize. You can get #Growth on Apple Podcasts, SoundCloud, Spotify, Stitcher, Google Play Music or … Continued
Today on #Growth, Matt is talking all about experimentation. Specifically how to approach changes you might make to your site or product – bite-sized or incremental changes vs. going all out with big swings. Matt breaks this down with a real-world example you’ve probably faced yourself – updating your homepage. There are pros and cons … Continued
A research firm recently estimated the global beauty products market to be worth $532 billion. That’s big. Really big. (For some perspective, the global digital marketing software market is estimated at $35 billion.) And here’s the thing: revenue growth in the beauty industry shows no signs of slowing down. The pie keeps getting bigger and … Continued
This week on #Growth, host Matt Bilotti is talking all about data – space data, agriculture data, data science – with the self-proclaimed “data queen” herself, Lauren Moores, VP Data Strategy and Data Sciences at Indigo. Lauren has spent her whole career chasing data and finding answers to the toughest questions for industries that have … Continued