I do a ton of outreach here at Drift (we call it hand-to-hand combat) and I’ve started to see a pattern: A lot of marketing people know us as “the company that did that cool LinkedIn takeover thing”. It was a one-off product launch strategy that really seemed to stick with people. So DG thought […]
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Every B2B company wants to grow. So we do what we think will help us get there: read posts about growth hacks and new experiments on LinkedIn and influencer blogs. Go to webinars, conferences, and follow the B2B stars we admire on LinkedIn and Twitter — hoping that someday we’ll discover the silver bullet that’ll […]
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A few weeks back, we gave Drift’s VP of Growth, Guillaume Cabane (a.k.a. “G”), a marker and a whiteboard and asked him to drop some knowledge on us. Specifically, we wanted to know: What should growth marketers be focused on in 2018? And what secrets can you share for giving teams an edge? Ultimately, G’s […]
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If you work in the tech world, chances are you’ve heard of — or more likely, you’ve used — the video conferencing application Zoom. At Drift, Zoom has become our go-to tool for running company meetings and hosting webinars. And based on Zoom’s 700,000 business customers, which include half of the companies in the Fortune […]
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It all started with an article about work/life balance that David (our CEO) read in the New York Times. With each paragraph, he was nodding his head in agreement. He knew that the author of this article had to be his kindred spirit. Turns out, Brad Stulberg (in addition to being David’s kindred spirit) is […]
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