Drift Announces Partnership with Genero

By Ronan Bray

(Headquarters: Boston, USA; CEO: Scott Ernst). Genero, Inc. has officially announced a partnership with Drift, Inc.

Genero, Inc. and Drift, Inc. announced today that the companies have entered into a strategic partnership that will enable rapid customer service, which is personalized for the individual needs. We believe that conversational marketing brings significant improvements in customer satisfaction, and increases customer retention and revenue.

Over three years, Drift customers see a 670% Return on Investment (ROI), 100% increase in lead-to-pipeline conversion, and a net present value of $11.3M (market cap of approximately ¥1,560,224,900 in JPY). GENERO to date has focused on CMS (Content Management System) and MA (Marketing Automation) as part of its DXP (Digital Experience Platform) initiatives, and has a proven track record of success.

In digital marketing, especially for B2B companies, website visitors are typically faced with friction when seeking to enquire, which in turn reduces lead conversion. Hence, it is important not only to increase the number of visitors to the website, but also enhance the experience through personalization by catering to each individual’s needs through existing and newly captured data. Drift brings Conversational Marketing, Conversational Sales and Conversational Service into a single platform that integrates chat, email and video and powers personalized experiences with artificial intelligence (AI) at all stages of the customer journey.

With a certification in 4 different categories, Genero supports its customers by accelerating business and increasing efficiency.