By David Cancel
Seven years ago, Elias Torres and I started Drift with the goal of making it easier for businesses to buy from businesses. It has been a privilege to see this vision come to life while leading a winning team, who helped make Drift what it is today. I’m deeply proud of what we’ve built and … Continued
By David Cancel
Editor’s Note: A version of this article was originally published by Inc. here. The future of online business is here right now. We’re in it. People aren’t just living and working online, they’re doing most of their buying there too — something to the tune of 80 percent of all purchases are now happening online. And if … Continued
By David Cancel
Editor’s Note: A version of this article was originally published by Inc. here. I’m a Latinx entrepreneur. I’m a first-generation American. I grew up in Queens, New York, and I’m proud of each of these parts of me. They’ve shaped who I am as a person, a leader, and a founder of five companies over 20 … Continued
By David Cancel
Editor’s Note: This article was originally published by Inc. here. People are everything. Across the five companies I started, this is one of the most important lessons I’ve learned. I’d even go so far as to say that a company is 98 percent people and just 2 percent product. But I’ll come clean and tell you that … Continued
By David Cancel
Editor’s Note: This article was originally published by Inc. here. I’ve talked to lots of folks recently about how the pandemic has changed them personally and professionally. It’s no revelation that the past 18 months have been incredibly challenging, but along the way, we’ve learned a lot about ourselves. We’ve adapted. We’ve changed. And there’s no … Continued
By David Cancel
When we launched our product in 2016, we set out to remove the friction in B2B sales and marketing and simplify the buying experience for customers. We made a bet that the lines between B2C and B2B would blur. Software was eating the world. New products and services were popping up faster than ever. Today … Continued
By David Cancel
Editor’s Note: A version of this article was originally published by Inc. here. People who know me (or who’ve been reading this column) know I’ve learned a lot from Charlie Munger and Warren Buffett. I particularly admire their mental model known as the Circle of Competence. Buffett and Munger initially developed the Circle of Competence to limit where to make financial … Continued
By David Cancel
If you want to lead people, there’s only one book you need to read. Seriously. Sure, there are a lot of other books out there about management and leadership that are entertaining, but they’re all built on top of this one book. It’s a book written by the OG of management, Peter Drucker. It’s called … Continued
By David Cancel
Sigh. ☝ That’s the default reply when anyone schedules a meeting. Why? Because in almost all cases, they’re a time suck. And as companies get bigger and more complex, there’s a tendency to rely on meetings as a means of increasing communication and transparency. But in my opinion, you can and should avoid calling a … Continued
By David Cancel
Five years ago, we saw that there was too much friction in the B2B buying process. And as a result, marketers were missing their targets, which led to companies missing their revenue goals. So we set out on a mission to help buyers get a better buying experience with the #noforms movement. Because we believed … Continued
By David Cancel
Editor’s Note: This article was first published by Inc. here. If the February 2020 and May 2021 versions of myself could meet, I’m sure they would only marvel at the vast differences separating them. My former self would have a full calendar of business travel ahead and an unwavering commitment to an in-office culture. He would be … Continued
By David Cancel
Whether you realize it or not, we’ve transitioned into a brand new era of buying and selling. The COVID-19 pandemic not only changed the way we interact, but also what customers expect from companies when buying and engaging after purchase. It forced us to become digital-first and digitally native. We could not rely on billboards … Continued