David Cancel
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The Three Waves of Messaging (and How the Third Wave Changed Everything)
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Editor’s Note: The following is an excerpt from Chapter 2: The Rise of Messaging from the book Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a […]
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Here’s Why You Should Avoid Calling a Meeting 98% Of The Time (And What To Do Instead)
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Sigh. ☝That’s the default reply when anyone schedules a meeting. Why? Because in almost all cases, they’re a time suck. And as companies get bigger and more complex, there’s a tendency to rely on meetings as a means of increasing communication and transparency. But in my opinion, you can and should avoid calling a meeting […]
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Exclusive: Here’s the First Chapter of Conversational Marketing for Free
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Editor’s Note: The following is an excerpt from Conversational Marketing: How the World’s Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too). This book, written by Drift CEO, David Cancel, and VP of Marketing, Dave Gerhardt, forms the basis for Conversational Marketing as a practice. And shares insider strategies for […]
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Want to Grow in Your Career? Get Comfortable with Being Uncomfortable.
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Ever have a tough conversation with your manager? Ever get feedback from a boss or mentor that really stung? Or maybe a customer meeting that felt like it was going south right off the bat? I know these aren’t feelings you probably want to relive any time soon, but stay with me here for a […]
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The Five Ego Traps Everybody Keeps Falling Into (And How to Avoid Them)
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I hate to break it you, but at some point in your career, you’re going to fall into an ego trap… assuming you haven’t fallen into one already. Ego traps tend to appear during moments of success, or when you’re unlocking that next level in your career. And this is especially the case if you […]
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Customers Are Telling You Everything You Need To Succeed – If You’re Willing To Listen
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I’ve had more conversations than I can count about the importance of customer feedback. What to do with it, how to make it actionable, how to even make sense of it. But, if these conversations have one thing in common, it’s this: We’ve been looking at the wrong end of the stick. When banks and […]
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25 Books Every Business Leader Needs to Read Now
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Whether you work in marketing, sales, support, product, etc., if you want to become a master of your craft and a leader in your field, here’s my best advice for getting an edge: Read books. Sure, it sounds simple. And obvious. But at the same time, not a lot of people are actually putting […]
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The Career Management Secret I Wish I Had Known in My Twenties
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Companies experiencing hypergrowth often find that their own growth exceeds that of their employees. While not the fault of anyone, in these cases, companies must bring in more experienced leaders or individuals with different experience to fill the gap. At slower growing companies, the case above is reversed, with individual growth exceeding that of the […]
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Welcome to Now: The Future Of B2B Sales & Marketing Is About Connecting With Customers Now, Not Later
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When you look back on the past decade of B2B sales and marketing, there’s been one constant — one thing that buyers and businesses alike could count on, day after day, week after week, month after month, and year after year… Waiting. As B2B marketers and salespeople, we’ve been conditioned to make our buyers wait. […]
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3 Scenarios That Explain Why You Will (Or Won’t) Get That Next Promotion
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Back in the early days, before we launched Seeking Wisdom, I used to have these meetings with Dave Gerhardt (DG). Back then, DG was the only marketer and he had just joined the team, so I was explaining to him how he could set himself up to grow as the company was growing. And I […]
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Behind Our Series C: How An Obsession With Building The Most Customer-Centric Company In The World Led To Creating One Of The Fastest Growing SaaS Companies Of All-Time
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Today we announced our Series C: a $60M round of funding led by Sequoia Capital. You can read the full announcement if you’re interested in the press release, but I wanted to take a few minutes here to talk about customer experience and the future of Conversational Marketing. I’ve always been obsessed with the customer […]
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5 Peter Drucker Lessons That Will Make You a Better Manager
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If you want to lead people, there’s only one book you need to read. Seriously. Sure, there are a lot of other books out there about management and leadership that are entertaining, but they’re all built on top of this one book. It’s a book written by the master, the OG of management, Peter Drucker. […]
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