Editor’s Note: This article was first published by Inc. here. I’ve been reading a lot about storytelling again because as the world shifts, so does the way companies need to talk about what outcome and experience they offer. When I started Drift, my team and I thought about how we wanted to create a category and … Continued
Editor’s Note: This article was first published by Inc. here. Since I’m always talking about the books I’m reading, I’m often asked for recommendations. And like many others, I’ve been reading even more since we’ve been sheltering at home. Here are five books that have inspired and motivated me during this time. 1. Sapiens: A Brief … Continued
Last week, we said that we will not be silent. We haven’t been, and we will continue to speak out about injustice. But that is not enough. We need more than statements. We need action. We’ve taken the past week to listen and learn and consider what we could do to join in this fight … Continued
Last weekend, our CEO David Cancel shared the below email with employees. We thought it was important to share here. We are sickened by George Floyd’s murder and the continued prevalence of racism. We stand with our Black employees, customers, and community. As a company, we commit to following up on this post with the … Continued
Editor’s Note: This article was first published by Inc. here. While people all over the world scramble to cope with the impact of Covid-19, business leaders have been making tough decisions. As someone leading a startup, one thing is clear to me: Our priorities need to shift, and in ways that build resiliency among our teams … Continued
In some ways, times of uncertainty can actually bring clarity to the role of a CEO. For me, that means narrowing down my priorities to two things and two things only: Protecting our families, customer, employees, and investors Ensuring Drift is well-positioned to dominate our markets once the crisis ends There is no number 3. … Continued
Editor’s Note: This article was first published by Inc. here. Right now, my company is now entirely remote and will be so for the foreseeable future. This is not something we planned for. In fact, prior to this, we didn’t have much of a work from home culture, and in the past, I’ve publicly said that … Continued
Editor’s Note: This article was first published by Inc. here. I’ve said it before – I think that almost everything you need to know can be learned through books. Learning is the only shortcut I’ve learned in my career – and books are by far the cheapest and fastest way to level up and become … Continued
Editor’s Note: This article was first published by Inc. here. My company, Drift, is the fifth one I’ve founded. Which means I’ve dealt with success, failure, new products, new people, acquisitions, scaling and more. I’ve seen it all. And almost a year ago, I pinned the following Tweet to my feed: The hardest thing for an entrepreneur … Continued
Editor’s Note: This article was first published by Inc. here. People are busy, especially in a startup environment. Because of that, it’s easy to stick to the status quo and forget to sit down and think outside the box. But that’s not how you delight your customers and that’s not how your team gets better. So if … Continued
I’ve said it before and I’ll say it again: “I’ve never met a person who’s gone broke buying books before.” I love reading, because I love learning. So much so it’s baked into Drift’s leadership principles: Be a curious learning machine. Last month, I offered a list of the five business books I was excited … Continued
Editor’s Note: This article was first published by Inc. here. I was talking to someone the other day, and he asked me what I thought about the idea of “hiring for cultural fit.” The problem with hiring for cultural fit is that people tend to only hire people who look and sound like them. But the culture … Continued