By David Cancel
These past two weeks have been an emotional time for many Americans. Over this past year, we have consistently been reminded of the systemic racism and violence in the U.S. against Black, Brown, and Asian communities. Yesterday’s verdict is a great step forward to a more inclusive society, but it is merely a first step. … Continued
By David Cancel
Editor’s Note: This article was first published by Inc. here. There are plenty of reasons to start a company. But when hopeful founders reach out to me and ask for advice, I typically tell them to ask themselves one very important question: “Why now?” What you’ll discover by asking this question is the mega-trend that’ll propel you … Continued
By David Cancel
Earlier this year Drift announced our decision to go Digital First. This is a massive change in the way we work because, for the past six years, we’ve intentionally had a very “in office” culture. It’s what helped us achieve hypergrowth and propelled us to where we are today. But habits and expectations have changed. … Continued
By David Cancel
Editor’s Note: This article was first published by Inc. here. It’s hard to exaggerate just how much we learned in 2020. From the acceleration of digital transformation to distributed work, to the broadening use of artificial intelligence (AI) chatbots, and more, the impact of 2020 will be felt for decades to come. There are five … Continued
By David Cancel
Editor’s Note: This article was first published by Inc. here. I wholeheartedly believe that the more books you read, the more you can avoid repeating mistakes that others have made. What I mean by this is that, while our parents may have told us otherwise, we are not special. So even though situations may be different, the … Continued
By David Cancel
There’s a reason why classic books like Ogilvy on Advertising and Influence have stuck around for decades. At their core, these books are about human psychology. And as much as we’d like to think otherwise, humans haven’t changed all that much. That’s what is so interesting to me about marketing. The psychology behind it all. … Continued
By David Cancel
Editor’s Note: This article was first published by Inc. here. To be a successful company, you need to be able to answer two questions: Why now? And why you? What’s more, you need to appeal to all types of decision-makers when answering those questions, and, typically, you need to communicate the answer with something as limiting … Continued
By David Cancel
Editor’s Note: This article was first published by Inc. here. When my co-founder, Elias Torres, and I started Drift, we sat down and talked about our vision and the things we would and would not tolerate at the company. We thought about what we loved about past companies we’d been a part of, the people we … Continued
By David Cancel
Editor’s Note: This article was first published by Inc. here. One of the things I wish I could tell myself when I was younger is to never watch the news. I know, that might sound crazy, but hear me out. As an entrepreneur, managing my news intake was one of the best decisions I’ve ever made because it … Continued
By David Cancel
Editor’s Note: This article was first published by Inc. here. Drift is the fifth company I’ve founded, and I often speak with aspiring entrepreneurs and people just starting in their career as someone with years of experience building a business. I have one piece of advice I share almost every time: learn from someone else’s mistakes. Simply … Continued
By David Cancel
Editor’s Note: This article was first published by Inc. here. I’ve been reading a lot about storytelling again because as the world shifts, so does the way companies need to talk about what outcome and experience they offer. When I started Drift, my team and I thought about how we wanted to create a category and … Continued
By David Cancel
Editor’s Note: This article was first published by Inc. here. Since I’m always talking about the books I’m reading, I’m often asked for recommendations. And like many others, I’ve been reading even more since we’ve been sheltering at home. Here are five books that have inspired and motivated me during this time. 1. Sapiens: A Brief … Continued