Let’s face it. Buyers no longer rely on salespeople to get information about a product or service. They don’t care about their lead score or what your sales team’s process looks like. And they don’t want another generic sales pitch.
Because they have all the power. And can go online or talk to their peers to find all the information they need. To put it bluntly, today’s buyers don’t want to be sold to.
So how do you as a salesperson add value? How do you personalize your pitch to deliver what your prospects are really after?
☝️That’s what our new book is all about.
As sales professionals, we need to develop a new way of doing things.
A new sales vocabulary.
A new sales playbook.
And that’s exactly why I teamed up with Jill Rowley (Partner at Stage 2 Capital, formerly of Marketo, Oracle, Eloqua, and Salesforce) to write this book.
Over our decades-long careers, Jill and I have experienced the shifting sales landscape first-hand and have innovated new tactics and strategies for bringing sales into the modern era. And we’re sharing them all here with you – 50 actionable lessons that have helped us excel as sales professionals and lead our teams to and through hypergrowth.
Regardless of what stage you’re in your career, these 50 plays will help you take your sales game to the next level.
What are you waiting for? You can access The Modern Sales Playbook here.
