Email is one of the best tools that we, as marketers, have to start conversations with our best leads.
But, how can you do that if your email isn’t even delivered in first place? How do you send targeted emails if your database is full of outdated and incorrect lead information?
Your data decays by as much as 30% every year as people change jobs. So as your bounce rate goes up, your sender score goes down until eventually…you’re blacklisted.
Well we want to help give your database a clean bill of health heading into 2020. Join Drift and ZoomInfo for the 5 steps you NEED to take every year for a healthy marketing database.