5 Resolutions You Can Actually Keep to Build a Healthier Database in 2020

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Email is one of the best tools that we, as marketers, have to start conversations with our best leads.

But, how can you do that if your email isn’t even delivered in first place? How do you send targeted emails if your database is full of outdated and incorrect lead information?

Your data decays by as much as 30% every year as people change jobs. So as your bounce rate goes up, your sender score goes down until eventually…you’re blacklisted.

Well we want to help give your database a clean bill of health heading into 2020. Join Drift and ZoomInfo for the 5 steps you NEED to take every year for a healthy marketing database.

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About the Presenters

Kate Adams Drift
Kate Adams
VP of Marketing @ Drift

Kate Adams is passionate about aligning marketing with sales and product teams, in order to create fully integrated marketing campaigns across all platforms to maximize both revenue and growth. She strives to bring businesses and brands to life in the hearts and minds of prospects and customers by creating and delivering valuable, compelling content for each stage within the customer life cycle.

Patrick Purvis
Senior Vice President, Revenue @ ZoomInfo

As Senior VP of Revenue, Patrick manages sales, account management, and customer success at the new combined ZoomInfo Powered by DiscoverOrg, where he is responsible for strategic account growth. Formerly, DiscoverOrg’s Chief Revenue Officer, Purvis is a graduate of Oregon State University where he studied Economics.

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