The modern buyer’s expectations have changed. But the approach of marketing and sales remains rooted in the past. The demand gen machine was built for a world that doesn’t exist anymore, a world where businesses think they are in total control of the buying process and customers are just along for the ride.
Now that the buyers are behind the wheel, it’s our job as marketing and sales professionals to pave a path to purchase that provides the buyer with an experience uniquely catered to their wants and needs. We have to create ‘wow’ type of experience.
Join Drift’s Mark Kilens and LeadMD’s CEO Justin Gray as they overhaul the marketing machine and unveil a brand new approach for empowering the buyer while generating demand by creating hyper-personalized buying experiences for your future customers.
Join us to learn:
Mark Kilens leads content and community at Drift. His team teaches people how to transform how businesses buy from businesses with conversational marketing & sales. He previously was VP and founder of HubSpot Academy. He built the HubSpot Academy from the ground up, and in doing so, has educated millions of people and created a best-in-class hub of marketing and sales education.
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education.