Win Win:

Demand Gen That Delights Your Buyers and Sales Team Alike

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Watch Some Highlights Of The Session Below

This live webinar features two prominent B2B marketers in Mark Kilens, VP of Content and Community at Drift, and LeadMD CEO Justin Gray, as they discuss how to create a demand gen program that brings your entire company into alignment and delights your buyers.

The Culture of NOW

Mark sets the stage by noting the need to provide the same immediacy in the buying process that we’ve come to expect in communication. However B2B businesses by and large haven’t adapted to this new culture of NOW.

Timing and Focus

Diving into the process of demand gen alignment, Justin emphasizes the importance of timing and focus. Sales and marketing really struggle due to disparate focus. To succeed, you need to get rid of that disparate process and align the two teams around a single goal.

Quality > Quantity

He goes on to caution against an excessive focus on volume and velocity in lead generation. Everything that relates to conversational marketing is about quality and forming a real relationship, not purely volume.

Your Sole Focus

Until you create inner alignment at your org, that should be your sole focus. Get executive buy-in, get the sales and marketing leadership in a room, and establish shared benchmarks. Delivering a consistent way over time in pursuit of a common goal is the key.

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About the Presenters

Drift Mark Kilens
Mark Kilens
VP of Content and Community @ Drift

Mark Kilens leads content and community at Drift. His team teaches people how to transform how businesses buy from businesses with conversational marketing & sales. He previously was VP and founder of HubSpot Academy. He built the HubSpot Academy from the ground up, and in doing so, has educated millions of people and created a best-in-class hub of marketing and sales education.

Justin Gray
CEO @ LeadMD

Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education.

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