Tricks of the Trade:

So…the world is still in a very unique place.

But there’s one channel that can endure just about anything – no matter where in the world buyers and customers are: Email.

The problem? We’re betting most marketers haven’t gotten creative with their email strategy in months (if not years). Email is also often siloed from other digital channels, which leads to mixed messaging and a disjointed experience. Talk about friction.

The solution? The digital marketing pros at Drift and Digitas are joining forces for a live session to share how to:

  • #1 Develop a fresh, data-driven approach to email
  • #2 Create email offers that drive engagement and excitement
  • #3 Apply the best parts of creative B2C emails to B2B programs


Drift Mark Kilens

Mark Kilens

VP of Content & Community @ Drift

Melissa Berger

SVP Connections Strategy, NA CRM Lead @ Digitas

Tricks of the Trade:

Creative Email Marketing That Excites and Delights