In this 40-minute live webinar, Dave Gerhardt and Sara Pion break down the five things you had no idea were possible with Drift that can take your marketing game to another level. The conversation focuses specifically on how Drift can dramatically enhance some of your existing marketing strategies. Dave dives right in with the subject of Conversational ABM. The problem with traditional ABM, as Dave points out, is that after putting in so much effort to get a targeted list of prospects to your site, you greet them with a form, or don’t greet them at all. Conversational ABM allows you to continue that personalized targeting even after the prospects arrives on your site.
The second secret revolves around event strategy. Contrary to popular belief, conversational marketing isn’t solely focused on generating leads and meetings. With Drift you can provide value to your event attendees before, during, and after the event.
Third is the idea of the endless funnel. Essentially this concept is about continually providing value and content even after an initial rejection. The mindset to have here is to think about conversational marketing as a tour guide for your website to bring people to content they want.
Shifting gears, Sara brings up one of her favorite Drift tricks, the paid ad converter. This acts as a bit of insurance for your paid ad campaigns. When you spend money getting someone to your site, you want to be sure you know how they got there and capture their email address. The paid ad converter allows you to not only obtain this info from a prospect, but then tailor the message to them specifically based on their origin.
Finally the speakers delve into the outbound playbook. This tip is amazing because if you actually connect Drift to what you’re doing with outbound email, you can start conversations. So A, know when somebody comes to the website, and B, start conversations as opposed to just hoping that somebody’s going to reply to your emails. Ultimately, the goal of all 5 of these tips is to facilitate more and better conversations with the prospects that you have worked to drive to your site.