Re-Thinking Your Funnel: Why We Stopped Measuring Leads

(And Think You Should Too)

Watch the Recording

I’m sure you’ve heard all the acronyms: MQLs, SQLs, etc.

But what we’ve all forgotten, is that behind those labels are real people. Real people downloading your ebooks, interacting with your social media, booking demos with your team.

Prospects aren’t acronyms and they certainly aren’t numbers. They’re actual people, trying to solve actual problems in their business. So here at Drift we changed how we define our funnel to treat people like people, not leads.

About the Presenters

Kate Adams Drift
Kate Adams
VP of Marketing @ Drift

Kate Adams is passionate about aligning marketing with sales and product teams, in order to create fully integrated marketing campaigns across all platforms to maximize both revenue and growth. She strives to bring businesses and brands to life in the hearts and minds of prospects and customers by creating and delivering valuable, compelling content for each stage within the customer life cycle.

dave gerhardt instructor of 15 conversational marketing tips
Dave Gerhardt
VP of Marketing @ Drift

Dave is the VP of Marketing at Drift and host of the Seeking Wisdom. He has spent the last 7 years working and learning at SaaS marketing companies, including HubSpot and Constant Contact. Dave lives for creating new categories, launching products, building an audience and getting the right people to pay attention.

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