I’m sure you’ve heard all the acronyms: MQLs, SQLs, etc.
But what we’ve all forgotten, is that behind those labels are real people. Real people downloading your ebooks, interacting with your social media, booking demos with your team.
Prospects aren’t acronyms and they certainly aren’t numbers. They’re actual people, trying to solve actual problems in their business. So here at Drift we changed how we define our funnel to treat people like people, not leads.