In an uncertain economy, B2B revenue teams are under pressure to experiment with new channels, targets, and tactics all while keeping current programs in play. Marketers in particular aspire to be in perfect harmony with prospective buyers, providing personalized experiences whenever possible.
But what’s the secret behind great success?
Join our Director of Revenue Marketing, Caitlin Seele, to learn how her team integrates account-based marketing and demand generation to deliver personalized buying journeys that convert across channels.
In this session, you’ll learn how to:
- Develop buyer journeys that span all of your channels
- Align your GTM teams through a data-based approach
- Determine when & where 1:few and 1:1 experiences work best
Watch the recording now.