Webinar

How to Align Marketing Ops and Demand Gen to Ensure No Leads Get Lost

May 28, 2019 - 12:00 PM

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About the Presenters

Kate Adams Drift
Kate Adams
Sr. Director of Demand Generation @ Drift

Kate Adams is passionate about aligning marketing with sales and product teams, in order to create fully integrated marketing campaigns across all platforms to maximize both revenue and growth. She strives to bring businesses and brands to life in the hearts and minds of prospects and customers by creating and delivering valuable, compelling content for each stage within the customer life cycle.

Lynn-Tan
Lynn Tan
Marketing Operations Manager @ Drift

Lynn is Drift’s go-to person for marketing tech stack questions, works closely with the marketing team on the execution and analysis of our demand gen initiatives, and keeps a watchful eye on any captured leads and follow-ups. She’s the one who eats, sleeps, and breathes lead attribution.

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