Webinar

It’s Not ABM

(It’s Just Good Marketing)

Watch the Recording

We’ve all heard those three daunting letters: A-B-M

Account based marketing has emerged as the cure-all for what ails your demand generation strategy.

But really, ABM is all about targeting the right accounts at the right time. And to be honest…we just think that’s good marketing.

What we need now more than ever is a marketing solution that ties together sales and marketing, with a joint mission. So we’ve partnered up with 6sense to show you how to do just that.

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Webinar Slides →

About the Presenters

Kate Adams Drift
Kate Adams
VP of Marketing @ Drift

Kate Adams is passionate about aligning marketing with sales and product teams, in order to create fully integrated marketing campaigns across all platforms to maximize both revenue and growth. She strives to bring businesses and brands to life in the hearts and minds of prospects and customers by creating and delivering valuable, compelling content for each stage within the customer life cycle.

Latane Conant
CMO @ 6sense

As CMO of 6sense, Latane is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a “recovering software sales women” she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.

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