For many, the start of the calendar year is an opportunity to reevaluate and make resolutions for the new year. Some people want to read more. Others want to exercise and get in better shape.
But the problem with New Year’s resolutions is that we rarely ever follow through on them.
Unless you happen to work for the legal software pioneer Clio.
You see, last year the folks at Clio resolved to try conversational marketing in the hopes of generating more qualified leads for their sales reps. 5 months and a 625% increase in chat leads later, it was safe to say that they had followed through on their resolution.
Now they want to pay it forward and help you make your resolution a reality in 2019.
Join Clio’s growth marketing guru, Emily Lonetto, and our own Cody Bernard as they walk you through how Clio implemented conversational marketing on their site and used it to drive unprecedented lead growth.
Cody Bernard is a Product Marketing Manager at Drift. He’s helped develop and execute go-to-market strategy for both startups and large enterprises over the past 5 years. Prior to Drift, he worked in the product marketing organization at LogMeIn. Cody lives in the Boston area with his dog Cooper.
Emily is a growth marketer at Clio – the leader in legal practice management software. Prior to joining Clio, Emily led growth at GrowSumo (YC’15), a YC backed startup that automated partnership channels for companies like Intuit, Asana, Evernote and more. Before GrowSumo, Emily helped grow Tilt (YC’12), one of the fastest growing payment companies in the world – scaling their ambassador program from 200 to 12,000 globally until they were acquired by Airbnb. Using her background in product, marketing, and UX, Emily approaches growth in a scientific manner – relying on experimental strategy to build or optimize new ways for companies to scale. On the side, Emily organizes a community of 2,500 growth practitioners in Toronto.