5 Keys to Measuring Your Marketing Efficacy

August 27, 2019 - 2:00 PM EDT

According to the latest data from Bain & Company, only 8% of companies have made it to the other side of “Digital Transformation” and achieved the success that comes with it.

Despite the many technological advances and small tweaks of the last decade, too many marketers are still largely playing out of the 2009 lead generation playbook: fill the top of the funnel as much as possible and hope that something makes it out the bottom.

It’s a broken model…so how do you fix it? What’s the new playbook? Join this live webinar to learn:

  • 1
    A new marketing funnel that puts the customer at the center
  • 2
    How to deliver personal, relevant experiences based on data
  • 3
    How to measure impacts and outcomes NOT activity
Register Here

About the Presenters

Kate Adams Drift
Kate Adams
VP of Marketing @ Drift

Kate Adams is passionate about aligning marketing with sales and product teams, in order to create fully integrated marketing campaigns across all platforms to maximize both revenue and growth. She strives to bring businesses and brands to life in the hearts and minds of prospects and customers by creating and delivering valuable, compelling content for each stage within the customer life cycle.

Jordan Con
Product Marketing Manager @ Bizible

Jordan is a product marketing manager at Marketo, an Adobe company. He is responsible for go-to-market product strategy, with a focus on our analytics capabilities. Prior to Marketo, Jordan led product marketing at Bizible (acquired by Marketo), the leader in B2B revenue attribution. Jordan also worked at Inside Social (acquired by Simply Measured) and as a strategist at ad agency, DNA.

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