Drift VP of Marketing Kate Adams and Bizible/Marketo/Adobe Product Marketing Manager Jordan Con teamed up to present their 5 keys to measuring marketing efficacy. They contend that B2B marketing is broken. It’s inefficient, it’s expensive for marketers, and it results in a lot of wasted money. Ultimately, what you end up with is a lot of missed opportunities, missed revenue, and missed engagements with those customers. Join them as explain how to fix the broken system.
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