I have a bit of bad news for you. There’s no such thing as a perfect buying process.
It’s nice (and sometimes mentally necessary) to think that buyers have a very structured and rational buying process. Sadly…it just ain’t so. Because the harsh truth is, humans are irrational and buying processes are MESSY.
People expect everything NOW. Not later. So the #1 goal for sales and marketers should be to make sure you’re connecting with buyers who have the highest intent more quickly.
So to help you do just that, we’ve partnered with FunnelCake to break down their new Measurable Lead Model.
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