Revenue Redux:

Introducing the Measurable Lead Model

Watch the Recording

I have a bit of bad news for you. There’s no such thing as a perfect buying process.

It’s nice (and sometimes mentally necessary) to think that buyers have a very structured and rational buying process. Sadly…it just ain’t so. Because the harsh truth is, humans are irrational and buying processes are MESSY.

People expect everything NOW. Not later. So the #1 goal for sales and marketers should be to make sure you’re connecting with buyers who have the highest intent more quickly.

So to help you do just that, we’ve partnered with FunnelCake to break down their new Measurable Lead Model.

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Webinar Slides →

About the Presenters

Drift Mark Kilens
Mark Kilens
VP of Content and Community @ Drift

Mark Kilens leads content and community at Drift. His team teaches people how to transform how businesses buy from businesses with conversational marketing & sales. He previously was VP and founder of HubSpot Academy. He built the HubSpot Academy from the ground up, and in doing so, has educated millions of people and created a best-in-class hub of marketing and sales education.

Marko Savic
CEO @ FunnelCake

Marko Savic is the CEO of FunnelCake, a Revenue Operations Platform that dramatically improves pipeline performance and drives sustainable growth for some of the fastest growing SaaS organizations in the U.S. Along with driving the growth of FunnelCake, Marko is a sought-after thought leader in the B2B SaaS revenue space and one of the founders of the RevOps movement. His seminal book “The RevOps Framework” helped an entire industry see the value in a centralized operations role.

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