I have a bit of bad news for you. There’s no such thing as a perfect buying process.
It’s nice (and sometimes mentally necessary) to think that buyers have a very structured and rational buying process. Sadly…it just ain’t so. Because the harsh truth is, humans are irrational and buying processes are MESSY.
People expect everything NOW. Not later. So the #1 goal for sales and marketers should be to make sure you’re connecting with buyers who have the highest intent more quickly.
So to help you do just that, we’ve partnered with FunnelCake to break down their new Measurable Lead Model. Join us and in one hour learn:
- #1 Why today’s lead models are broken
- #2 A breakdown of our new Measurable Lead Model and how it can help drive revenue for your business
- #3 A clear playbook for implementing the model at your business today
VP of Content and Community @ Drift
CEO @ FunnelCake