Is the MQL Dead? Should It Be?

Is lead generation still relevant in 2023? Thought leaders love to debate leads, and the answer is not always clear-cut.

Join revenue generation and marketing leaders from RollWorks and Drift for a lively roundtable webinar to discuss and debate whether leads are dead or not.

During the webinar, we’ll get into:

  • A deep dialogue around signals and what to focus on
  • If thought leaders killed the lead – what did they give us instead?
  • Will we ever stop arguing about leads being dead?
  • How to incorporate lead generation into your own marketing strategies, and what pitfalls to avoid
  • The role of account-based marketing as an alternative to lead generation


The panel experts will offer their perspectives on these topics and more, sharing their experiences and insights. You’ll leave with a better understanding of the current state of lead generation and its potential for driving business growth. Join us for an engaging and informative discussion, and be a part of the debate around whether lead is dead or alive and kicking.


Ottavio Dattolo

Senior Global Demand Generation Manager at Drift

Jodi Cerretani

VP of Revenue Marketing at RollWorks

Roberto Ortiz

CEO at Welcome

Is the MQL Dead? Should It Be?