Is lead generation still relevant in 2023? Thought leaders love to debate leads, and the answer is not always clear-cut.
Join revenue generation and marketing leaders from RollWorks and Drift for a lively roundtable webinar to discuss and debate whether leads are dead or not.
During the webinar, we’ll get into:
- A deep dialogue around signals and what to focus on
- If thought leaders killed the lead – what did they give us instead?
- Will we ever stop arguing about leads being dead?
- How to incorporate lead generation into your own marketing strategies, and what pitfalls to avoid
- The role of account-based marketing as an alternative to lead generation
The panel experts will offer their perspectives on these topics and more, sharing their experiences and insights. You’ll leave with a better understanding of the current state of lead generation and its potential for driving business growth. Join us for an engaging and informative discussion, and be a part of the debate around whether lead is dead or alive and kicking.
Presenters
Ottavio Dattolo
Jodi Cerretani
