How to Break Up with Your ABM Strategy
At 6sense ‘s Breakthrough conference, Drift’s Vice President of Revenue Marketing, Justin Keller, shared why Drift decided it was time to break up with its ABM program, and how the account-based marketing team reimagined it.
Watch his session to learn:
- (8:14) What Drift’s ex-ABM program looked like
- (10:07) Why Drift knew it was time to break up with its old ABM program
- (11:20) How Drift transformed its Target 250 ABM program to a 1:1 personalized outreach program
- (14:35) How Drift picked its new Target 51 Account list
- (18:51) What Drift’s updated ABM program actually looks like
- (20:37) The early results from Drift’s ABM campaign
- (23:17) What’s next for Drift’s ABM program
- (25:30) Justin’s life reminder
Presenters
