How the Blurred Line between B2B and B2C Ignites Growth

For a long time, there was a very clear distinction between B2B and B2C.
Now, the line is growing just a little more blurry. The demand for seamless, quick, and personalized buying experiences has skyrocketed. 

B2B companies that get it right in 2022 — by honing in on buyer preferences and embracing digital tools like AI— will begin resembling the B2C structure and strategy. 

And those that don’t? They’ll fall behind.

Join us to learn: 

  • #1 What to expect with the merge of B2B and B2C strategies and experiences
  • #2 How to leverage Conversational Marketing throughout all stages of your funnel
  • #3 How to shorten your path to marketing generated pipeline using AI

Presenters

Mike Kaput

Chief Content Officer, Marketing AI Institute

Mike Barbeau

Principal, Shift Paradigm

Justin Keller

VP of Revenue Marketing, Drift

How the Blurred Line between B2B and B2C Ignites Growth