For a long time, there was a very clear distinction between B2B and B2C.
Now, the line is growing just a little more blurry. The demand for seamless, quick, and personalized buying experiences has skyrocketed.
B2B companies that get it right in 2022 — by honing in on buyer preferences and embracing digital tools like AI— will begin resembling the B2C structure and strategy.
And those that don’t? They’ll fall behind.
Join us to learn:
- #1 What to expect with the merge of B2B and B2C strategies and experiences
- #2 How to leverage Conversational Marketing throughout all stages of your funnel
- #3 How to shorten your path to marketing generated pipeline using AI
Chief Content Officer, Marketing AI Institute
Principal, Shift Paradigm
VP of Revenue Marketing, Drift