Marketers — you are in a new world. Your budgets are being slashed, yet you’re still expected to grow revenue. In order to do this, you have to answer the age-old question, “Which of my programs are providing ROI?”
If webinars are part of your marketing strategy, but you’re not clear how to evaluate whether or not they’re working, this is the session for you.
In this on-demand webinar, Drift’s Senior Events Marketing Manager, Sara Lieber, and Banzai’s VP of Communications, Ashley Levesque, team up to explore how to analyze your entire webinar funnel data (pre-, during, and post-webinar) to maximize your marketing dollars and prove ROI on your webinar channel.
Key Takeaways:
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- Increase webinar registrations, while gathering insights about your target audience
- Engage your webinar audience and identify intent to drive conversion
- Leverage data-driven insights in your sales and marketing follow-ups
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Want to learn even more? Watch on-demand now.
Presenters
Sara Lieber
