In this live webinar, Drift’s Kate Adams and G2 Crowd’s Adam Goyette explain how to transform loyal customers into passionate brand advocates. Kate leads off the conversation by laying out the basic problem facing all demand gen marketers: generating website traffic is tough!
She continues, emphasizing the disconnect between traffic generation and lead follow up. You spend countless hours and dollars driving traffic to your site, but create so many barriers to follow up and human interaction that all your efforts are in vain.
With Kate having set the stage by listing fundamental faults in today’s buying process, Adam begins breaking down a basic funnel, starting with awareness. How do you go about generating public knowledge about your product or solution? Furthermore, once you’ve established a presence, how do you leverage that to actually increase conversions and pipeline?
For Kate, the focus is less on the bottom line and more on building authentic relationships with your buyers. If you focus on the buyer over the revenue that the buyer represents, you’ll find that customers are 10x more likely to develop a sense of loyalty to your brand.
By putting the buyers first, you encourage them to visit your site and actively develop a personal connection with your brand. This customer first approach is going to translate into reviews, recommendations, and, ultimately, ROI for your business.