Kate Adams is passionate about aligning marketing with sales and product teams, in order to create fully integrated marketing campaigns across all platforms to maximize both revenue and growth. She strives to bring businesses and brands to life in the hearts and minds of prospects and customers by creating and delivering valuable, compelling content for each stage within the customer life cycle.
VP of Marketing @ G2 Crowd
Adam Goyette is the Vice President of Demand Generation at G2 Crowd. He has 15+ years of experience leading teams in strategic roles focused on revenue generation, inbound marketing, demand generation, and marketing operations. Prior to his role at G2 Crowd, Adam led Marketing teams at several high growth start-ups including FieldLens, Booker and JW Player. He holds a BA from the University of Maine in Journalism. When he isn’t figuring out ways to drive demand, he spends most of his time with his wife and 2 young kids, walking his dogs, or learning new photography tricks.