How Marketers Can Fight Back Against Database Decay

As marketers, our goal is to engage our best leads. But…it’s pretty hard to do so when your database is chock full of information that’s out-of-date and out-of-whack.

Given that the average person switches jobs 10-15 times during their career, your database needs to be constantly cleaned. If not…it starts to decay.

So we want to help give your database a clean bill of health, and ensure that your email deliverability never takes a dreaded dip.

Join Drift and ZoomInfo on August 20th for the actions you NEED to take to ensure a healthy marketing database. We’ll make sure you leave this webinar knowing:

  • #1 How to identify when your database needs a cleanup
  • #2 Top tactics to improve your database health right now and how to keep it clean over time
  • #3 How to enrich your existing lead data and replace inactive contacts


Kate Adams

VP of Marketing @ Drift

DeAnn Poe

VP of Marketing @ ZoomInfo

How Marketers Can Fight Back Against Database Decay