A Farewell to HTML:

Let’s be honest with each other…emails are kind of a dead end right now.

SO many of the marketing emails floating out in the ether aren’t even targeted at the recipient. They’re just HTML templates that may look pleasing to the eye, but do nothing to get people to take action on what you’re asking them to do.

At the end of the day, fancy borders and bright colors can never replace authentic human engagement and actual substance.

Thus it is with a heavy heart that we ask you to join Kate Adams and Mark Kilens as they say goodbye to HTML.

In just one hour, you’ll learn:

  • #1 Why plain text is the only formatting option for your marketing emails
  • #2 How to write compelling and high converting plain text emails
  • #3 How to increase email engagement rates


Kate Adams Drift

Kate Adams

VP of Marketing @ Drift
Drift Mark Kilens

Mark Kilens

VP of Content and Community @ Drift

A Farewell to HTML:

Why Plain Text Is The Only Option For Your Marketing Emails