B2B Uncovered:
A Dual Perspective on Buyer Experience and Engagement

30+ Million Conversations Revealed: What to Know about the B2B Buyer in 2024

Cracking the code of B2B buyer experience is no small feat, but boy, isn’t it a game-changer in today’s business landscape?

Drift and 6sense teamed up for a webinar that promises to be as enlightening as it is entertaining. We’ll take a journey through the mind of the B2B buyer, from the first spark of interest to the final nod of agreement.

Our guides on this expedition? None other than Matt Tippets, SVP of Product at Drift, and Kerry Cunningham, Thought Leader and Analyst at 6sense. They’ll be sharing juicy tidbits from the Drift Conversation Trends Report and the 6sense Buyer Experience Report. With hard-hitting research data as our compass, we’ll unearth the common threads that weave the complex B2B buyer experience.

Join us as we merge theory with practice, delivering practical nuggets that can revolutionize your B2B buyer experience strategy. Start your journey towards unparalleled understanding by registering now.

Watch the recording now.

Presenters

Matt Tippets

SVP of Product, Drift

Kerry Cunningham

Thought Leader and Analyst, 6sense

B2B Uncovered:
A Dual Perspective on Buyer Experience and Engagement