Webinar

Mastering Demand Gen:

Integrating ABM, Intent Data, and Conversational Marketing Tactics for Growth

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Hate to be the bearer of bad news but demand gen isn’t getting any easier in 2019.

While a new year definitely means new prospects, it also brings a variety of challenges in engaging and ultimately converting on these opportunities.

Even if you have a great demand gen strategy in place,(which I’m sure you do), best practices are always evolving. To stay ahead of the curve, you have to make sure that you utilize the most current and proven channels to generate the most possible leads for your business.

So we’ve put together a highly specialized panel of pros to discuss three of the hottest demand gen channels in B2B marketing today.

Join our moderator with the most, Jared Fuller (Partnerships, Drift), as well as panelists Rob Leavitt (SVP, ITSMA), Ed Marsh (Founder, Consilium Global Business Advisors), and our own Enterprise Marketer extraordinaire, Gar Smyth, as they explain how to align your ABM, intent data, and conversational marketing strategies to fuel your demand gen efforts in 2019.

About the Presenters

Ed Marsh
Founder, Consilium Global Business Advisors

Ed Marsh is a speaker, independent director, and revenue growth consultant. He’s founded, run, and advised companies around the world and now focuses on helping middle-market B2B companies adapt their marketing and sales engine to changing buyer expectations.

Rob Leavitt
SVP, ITSMA

Rob is a big picture thinker and strategist who lends his extensive experience in thought leadership, executive engagement, and account-based marketing to help B2B clients differentiate and grow.

Gar Smyth
Enterprise Marketing, Drift

Gar Smyth leads Enterprise Marketing at Drift. He helps B2B marketing and sales teams transform their pipeline building efforts. He’s built and led global demand generation, field marketing and SDR teams in startups and large enterprises over the past 15 years.

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