The Digital Transformation of B2B Sales

According to Gartner, B2B buyers only spend up to 17% of their time actually talking to sales. The majority of their time is instead spent conducting independent research online.

Now, the imperative for B2B sellers to enable their buyers has never been stronger. And in an age of information overload, sales teams must serve as knowledgeable guides to help their buyers navigate the increasingly complex buyer’s journey.

How can they do it? Join us to find out.

Register now for “The Digital Transformation of B2B Sales,” a webinar with Mark Kilens (VP of Content & Community at Drift), Josh Horstmann (Partner at SBI), and Matt Heinz (President of Heinz Marketing) where you’ll learn about:

  • #1 The significance of the shift to digital transformation for B2B sales
  • #2 The habits and best practices of today’s top sales leaders
  • #3 The measurable impacts that can be achieved with Conversational Sales
  • #4 The future outlook of Conversational Sales


Mark Kilens

VP Content and Community @ Drift
Matt Heinz

Matt Heinz

President of Heinz Marketing

Josh Horstmann

Partner at SBI

The Digital Transformation of B2B Sales