The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us – even in the midst of economic challenges?
Join Drift’s Senior Product Marketing Manager, Kristin Hess, and 6sense’s Head of Vertical Marketing, Will Lyon, to learn:
- Why a digital buying experience doesn’t have to (and shouldn’t) feel so different from an in-person buying experience
- How to leverage first-party data for better brand experiences
- How to create more seamless marketing-to-sales hand-offs at scale