All About ABM
ABM is unquestionably one of the most talked about and exciting developments in modern marketing. But as with anything new, it can be a little scary to get started. To take full advantage of one of the hottest strategies out there, you need the expert know how to build out your ABM program the right way. That’s where we come in.
Over the next 3 months, we’ll be bringing you 3 incredible virtual sessions from some of the top minds in account-based marketing. Join us on this journey through the wonderful world of ABM, as we show you how to take your ABM campaign all the way from ideation to execution. Register once and you’ll be granted access to ALL 3 SESSIONS.
Session #1 | February 18th @ 2:00pm EST
Incorporating Conversational Marketing into an ABM Strategy
There were two topics that we heard a TON about in 2019 & 2020: ABM and Conversational Marketing. In this introductory session of ABM series we’ll be going over exactly what ABM and Conversational Marketing are, and why you need them intertwined to create a winning strategy.Kate AdamsVP of Marketing at DriftBrian FinnertyVP of Growth at Demandbase
Session #2 | March 10th @ 2:00pm EST
We Have Liftoff: Getting Your ABM Campaign Off the Ground
Now that you’ve learned about the importance of using ABM and Conversational Marketing hand-in-hand, we’re going to deep dive into how to create your ABM campaign. We’ll work from the top down, covering how to structure your ABM strategy, how you should think about segmentation, and how to work in tandem with the sales team to ensure maximum success.Meghan FlanneryHead of ABM & Enterprise Marketing at DriftSandra FreemanVP of ABM at Engagio
Session #3 | April 22, 2020 @ 2PM ET
How to Leverage Physical & Digital Gifting in a WFH World
Now that you’ve learned how to build out your ABM strategy, it’s time to put your newfound knowledge to the test. We’re going to give you three real-life examples of how Drift and PFL have executed on ABM Campaigns using Direct Mail, and how you can run these same plays at your business today.Matilda MiglioIntegrated Campaigns at DriftJason YarboroughDirector of Strategic Alliances at PFL