AI for Marketing: What It Is, Why You Need It & What You'll Lose Without It

Marketers know artificial intelligence is the future. 

But ask them why and how they’ll use it…and you might see a few eyes glaze over. 

It’s time to lower the barrier of entry around AI and empower marketers to take control of their future. 

In this rapid-fire webinar, you’ll hear from powerhouse marketers at companies including PathFactory, Intellimize, RollWorks, and Highspot. With the help of these experts, you’ll learn how to leverage AI in marketing to action sales, accelerate revenue, and reduce costs.

Attend to discover:

  • #1 How to attract, engage, and qualify demand leveraging AI
  • #2 The impact AI has on marketing pipeline and budget
  • #3 How to build conversational experiences that accelerate the buying process

Presenters

Mark Kilens

VP of Content & Community @ Drift

Dan Ng

Executive Vice President of Innovation @ PathFactory

Randi Barshack

CMO @ RollWorks

Chris Newton

VP Marketing & Business Development @ Intellimize

Lucas Welch

VP of Corporate Marketing @ Highspot

AI for Marketing: What It Is, Why You Need It & What You'll Lose Without It