ABM campaigns start with a solid foundation. You identify a target list, send carefully crafted outreach, and drive quality traffic to your site. But it’s the buying experience you build on that foundation that makes all the difference with an ABM buyer.
To ensure that your ABM leads have a jaw-dropping experience from first touch to closed won, you need to go digital.
Join Drift and RollWorks for this live webinar session as we show you how to build out targeted digital experiences to engage, nurture, and close each of your ABM leads. In under an hour, you’ll learn:
Molly Clarke is the Head of Digital Marketing at Drift. Molly joined Drift in January of this year and oversees paid acquisition strategies and digital experiences.
Jesse Miller would call himself a marketing swiss army knife. The majority of his career has been in B2B, specializing in digital and account-based marketing. He is passionate about executing multi-channel campaigns from first touch to closed won and building the reporting to prove the impact of them. When he isn’t marketing, he’s outside playing disc golf, camping, or at a concert (oh how he misses concerts).
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