The Long Awaited Alignment:

Bringing Sales and Marketing Together Through ABM and Conversational Marketing

Watch the Recording

Hate to sound like a broken record, BUT…marketing and sales still aren’t aligned (and the divide is further than ever before).

More and more, organizations are embracing ABM and chat to engage their top prospects.

The result? The lines between marketing and sales have started to blur and alignment has become increasingly important.

More resources

Webinar Slides →

About the Presenters

Drift Mark Kilens
Mark Kilens
VP of Content and Community @ Drift

Mark Kilens leads content and community at Drift. His team teaches people how to transform how businesses buy from businesses with conversational marketing & sales. He previously was VP and founder of HubSpot Academy. He built the HubSpot Academy from the ground up, and in doing so, has educated millions of people and created a best-in-class hub of marketing and sales education.

Chris Moody
Senior Marketing Analyst @ TOPO

Chris Moody studies the account based and demand generation market in TOPO’s marketing practice. Prior to joining TOPO, Chris led content and digital teams for companies like GE, Oracle, and Red Hat. Chris is passionate about helping marketers generate revenue and be even more effective.

Amy Vosko
Director of Demand Generation and ABM @ Madison Logic

Amy Vosko has been a Demand Generation and ABM leader in the Martech space for the past 22 years. She has succeeded in a variety of roles in both sales and marketing building strong infrastructure and strategies to support targeted engagement and global growth through Demand Generation. At Madison Logic, she is focused on building and growing a strong ABM strategy, sales and marketing alignment and pipeline engagement across several international teams.

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