Ali Biggs is the Director of Marketing at RollWorks, a division of the AdRoll Group. Ali built her career on connecting people to brands via meaningful interactions. She enjoys taking a B2C marketing approach and conjuring up unique and informative ways to be at the forefront of a B2B buyer’s mind. She is a savvy marketer with an array of experience, from campaign management to account-based marketing, and has a history of aligning sales and marketing teams through data-driven strategy. In her spare time she pets all the dogs on her way to and from CrossFit.