The ABC’s of ABM:

How to Identify, Engage, and Convert Your Most Ideal Accounts

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You decide to add account-based marketing to your existing demand gen marketing strategy. You have the budget for it and you’ve even pulled together a few lists of great accounts to target. You set up a few amazing, hyper-targeted campaigns, send them out into the world, and…

…nothing happens. Well, technically something happens: you lose your budget.

It’s not your fault. You targeted some awesome accounts. The problem is they weren’t the right accounts for your business.

So we’ve brought together Mark Kilens (VP, Content and Community, Drift) and Ali Biggs (Director, Brand & Product Marketing, RollWorks) to show you how to make sure your ABM strategy is targeting the right accounts and generating serious ROI.

Join these two seasoned marketing pros for a one-hour, LIVE webinar and learn how to:

  1. Create an ideal customer profile (ICP) and build a target account list (TAL) for your business
  2. Find and engage your ideal accounts and buyers
  3. Convert the leads that come to your site from your ABM campaigns

More resources

Webinar Slides →

About the Presenters

Drift Mark Kilens
Mark Kilens
VP of Content and Community, Drift

Mark Kilens leads content and community at Drift. His team teaches people how to transform how businesses buy from businesses with conversational marketing & sales. He previously was VP and founder of HubSpot Academy. He built the HubSpot Academy from the ground up, and in doing so, has educated millions of people and created a best-in-class hub of marketing and sales education.

Ali Biggs
Director of Marketing, RollWorks

Ali Biggs is the Director of Marketing at RollWorks, a division of the AdRoll Group. Ali built her career on connecting people to brands via meaningful interactions. She enjoys taking a B2C marketing approach and conjuring up unique and informative ways to be at the forefront of a B2B buyer’s mind. She is a savvy marketer with an array of experience, from campaign management to account-based marketing, and has a history of aligning sales and marketing teams through data-driven strategy. In her spare time she pets all the dogs on her way to and from CrossFit.

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