BOSTON, MA & RALEIGH, N.C — June 10, 2019 — Drift, the leading conversational marketing platform, and Pendo, the product cloud company, today announced a partnership that will bring the power of conversations inside software applications. This integration will allow joint customers to import Pendo user segments they want to target for conversations and build a Drift Bot Playbook™ to start sales conversations inside their products. It will also let them add Drift chat capability to the Pendo resource center as yet another communication channel for end-users to get support.  

Drift founder and CEO David Cancel announced the partnership with Rahul Jain, Pendo co-founder and VP of business development, onstage at HYPERGROWTH London.

“At Drift, we believe in friends and partners and an open future,” said Cancel. “That is why we’re thrilled to partner with Pendo. Like we have done in the past with Marketo, the best in class sales marketing automation platform and Outreach, the best in class sales engagement platform, we are now working with the best in class product cloud.”

“Great customer experience means driving the right conversation at the right time,” said Rahul Jain, vice president of business development at Pendo. “We’re excited to partner with Drift to leverage Pendo’s product usage data to connect sellers and buyers and companies and customers via chat-based interactions inside software apps.”

The Drift and Pendo product teams are now beta customers for this integration. Learn more about this partnership and apply to be part of the beta here.

About Drift

Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is the world’s leading conversational marketing platform, trusted by top enterprise businesses like Ellie Mae, GrubHub, InVision, Marketo, MongoDB, Okta, Outreach, Eventbrite, Vidyard, and over 50,000+ other businesses. Sales and marketing teams rely on Drift to connect now with the customers who are ready to buy now. Based in Boston, Drift was founded by serial marketing technology entrepreneurs David Cancel and Elias Torres and is backed by leading venture capitalists including CRV, General Catalyst, and Sequoia. Learn more at

About Pendo

Pendo is a product cloud that helps digital product teams and application owners deliver software experiences that users love. Pendo customers include the world’s leading software companies and digital enterprises, including BMC, Coupa, Okta, Salesforce, Sprinklr and Zendesk. Founded by product people in 2013 in the heart of Raleigh, North Carolina, Pendo is backed by Battery Ventures, Spark Capital, Meritech Capital and Sapphire Ventures. Through its editorial site and community ProductCraft, sponsored events and podcast, Pendo aims to support the success of product people everywhere. For more information, visit:

Press Inquiries:
Lacey Berrien
Senior Manager, Public Relations
Press Inquiries:
Laura Braverman
Director of Communications, Pendo

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