BOSTON, Massachusetts – January 30, 2019 – Drift, the world’s leading conversational marketing platform, today announced that the company’s new book, Conversational Marketing, published by Wiley, has officially hit stores and is available everywhere books are sold.
The book, written by Drift founder and CEO, David Cancel, along with VP of Marketing, Dave Gerhardt, breaks down the rise of Conversational Marketing and outlines the strategies that the world’s fastest growing companies have been using to generate leads 24/7/365 and shrink their sales cycles from months to minutes.
From seasoned executives to those just starting out, the book provides actionable advice and lays out the playbook for the next decade of B2B sales and marketing. Readers can expect to gain a deeper understanding of how people prefer to buy in today’s real-time, on-demand world, while discovering new strategies and tactics that may have been missing from traditional marketing and sales books.
“The way we’ve been taught to do sales and marketing is perfectly suited for a world that no longer exists,” said Cancel. “The traditional B2B playbook was all about making customers wait for later. But today, the balance of power has shifted and customers — not companies — control the buying process. This is the playbook for the future of sales and marketing, and it’s all about transforming the way businesses buy from businesses, packed with real lessons from the 50,000+ businesses using Drift today.”
“We’ve been overwhelmed by the demand for this book since it was available for pre-order in December,” said Gerhardt, “and that really speaks to why we wanted to write this book in the first place. People have been asking for the conversational marketing playbook, and that’s exactly what this book is: practical advice and strategies for the next wave of B2B sales and marketing.”
“Marketing works best when both the customer and company can connect in real-time, and that’s why everyone is so excited for the release of Conversational Marketing,” said Peter Knox, Senior Marketing Manager at Wiley. “We’ve seen the buzz build around this book and I’m looking forward to seeing what marketers will do with it once they get it into their hands.”
Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is the world’s leading conversational marketing platform, trusted by top enterprise businesses like InVision, Marketo, MongoDB, Okta, Outreach, Vidyard, and over 50,000+ other businesses. Sales and marketing teams rely on Drift to connect now with the customers who are ready to buy now. Based in Boston, Drift was founded by serial marketing technology entrepreneurs David Cancel and Elias Torres and is backed by leading venture capitalists including CRV, General Catalyst, and Sequoia. Learn more at www.drift.com.
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