Drift’s VP of Marketing Named to Comparably’s Best Marketing Leaders List

BOSTON, MA – May 9, 2019 – Drift, the world’s leading conversational marketing platform, today announced that its VP of Marketing, Dave Gerhardt, has been recognized as one of Comparably’s Best Marketing Leaders.

“Dave and the marketing team have done a great job in helping us build the Drift brand and create the category of Conversational Marketing,” said David Cancel, founder and CEO of Drift. “This is an award the whole team should be proud of and I know it’s only the beginning for them.”

Since joining Drift three years ago as the sixth employee, Dave has grown the marketing department to a team of 30, launched HYPERGROWTH, the world’s fastest growing modern business event which has grown to three cities and nearly 10,000 attendees and co-authored Conversational Marketing, which became a top 20 business book in the U.S. and was a #1 new release on Amazon.

“It’s an honor to be named a top marketing leader by Comparably,” Gerhardt said. “But none of this would be possible without the marketing team and all of the other Drift employees who do such a great job representing our brand and sharing our content with the world.”

Comparably’s Best Marketing Leaders List is derived from sentiment ratings provided by marketing employees nationwide.

About Drift

Drift is the new way businesses buy from businesses. With its quickly evolving set of tools and playbooks, Drift is the world’s leading conversational marketing platform, trusted by top enterprise businesses like Ellie Mae, GrubHub, InVision, Marketo, MongoDB, Okta, Outreach, Eventbrite, Vidyard, and over 50,000+ other businesses. Sales and marketing teams rely on Drift to connect now with the customers who are ready to buy now. Based in Boston, Drift was founded by serial marketing technology entrepreneurs David Cancel and Elias Torres and is backed by leading venture capitalists including CRV, General Catalyst, and Sequoia. Learn more at www.drift.com.