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ON24

Drive personalization across the buyer's journey and connect your prospects with your sales teams with ON24 and Drift.

About ON24

ON24 provides live and on-demand interactive webinar, custom virtual conference, and always-on multimedia content experiences that allow companies to engage prospects and customers and capture audience data to convert pipeline to revenue.

ON24 and Drift

Connecting Drift and ON24 allows teams to accelerate the buyer’s journey with a dedicated chatbot to keep the conversation moving and engage sales teams when the time is right. The integration enhances audience insights and gives customers a powerful platform to bring together all their important engagement data for sales teams to convert more prospects into buyers. If a marketer is delivering an ON24 digital experience, Drift can help sales engage directly with their prospects and qualify leads much faster.

Use Cases

Drive registrations through conversations
Increase event registration by removing the friction of a form in your sign up flow. With Drift, you can automatically sign up attendees for your live event, trigger confirmation emails or nurture tracks in your MAP, and prompt conversations with FAQs.
Engage your attendees during an event
Greet attendees and build relationships in real-time with playbooks built to engage event and webinar attendees by answering questions, scheduling a demo, or routing the conversation to someone on your team while the event is in session.
Turn your registrations into meetings
Connect your AEs with their accounts during or after your event. With Drift, you can target a list in your MAP with a playbook, instantly notify your reps when one of their accounts is on your site or at the event so they can jump into a conversation, and sync that data back into your MAP to create personalized follow up.
Capture even more engagement data
Joint customers can now seamlessly combine real-time Drift activity and conversational data with attendee and first-person engagement data from ON24 digital experiences, such as attendee profiles, conversations started, playbooks clicked, questions asked, content downloaded, and meetings booked.

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