Marketing Cloud Account Engagement
About Marketing Cloud Account Engagement Platform
Salesforce Marketing Cloud Account Engagement (formerly Pardot) is a premiere B2B marketing automation suite that powers more sales.
Drift made it easy to deliver what we called a “red-carpet roll out” for our prospects. The seamless integration with Pardot allowed us to easily create dynamic lists for different bots. For instance, we created a list of people who were already registered (so they wouldn’t see the registration bot again). We were also able to exclude competitors from seeing the registration bot based on another Pardot list that we used to identify competitors via tracked cookie targeting.
Gabe Turner, Marketing Ops Manager at Celonis
Marketing Cloud Account Engagement Platform and Drift
Roll out the red carpet to engage your targeted website visitors with a personalized message. When a prospect arrives on your site, Drift uses Account Engagement data to identify which emails or campaigns the visitor has interacted with and alerts reps in real-time. Drift also updates Account Engagement with information from Drift chats and emails – expanding your database and making the rest of your campaigns even smarter. That means you can deliver a great customer experience while improving your ROI across both Drift and Account Engagement. Talk about a win-win.
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