About Lift AI
Lift AI is a machine-learning model that is pre-trained on billions of data points to predict the likelihood of website visitors to convert into revenue (also known as “buyer intent”).
The model uncovers the buyer intent of every visitor – both known and anonymous – in true “real-time”.
The opportunity this creates for your marketing and sales team is immense, as up to 70% of your website traffic is completely anonymous and is currently being missed.
Instead, Lift AI lets you extract value from 100% of your visitors – from known accounts identified by Drift Intel, to unknown visitors who could be converted into revenue with the right engagement at the right time.
Lift AI is a small snippet of code that sits on your website to score each visitor, and it only takes a few minutes to install (you can do it yourself!).
Leads captured through our Lift AI powered Drift playbooks consistently drive better pipeline and revenue per lead vs. all of our other lead capture tactics.
Bill Mackay, Manager, Digital Performance Marketing at Formstack
Lift AI and Drift
Using Lift AI, Drift customers get an average of 9x more conversations turned into pipeline.
How? By setting up custom Drift playbooks based on Lift AI buyer intent scores.
Drift customers like Oka, Formstack and Nitro use Lift AI to direct high intent visitors to live agents, and low intent visitors to escalation bots or support deflection.
This results in a better experience for the visitor, more conversions, more Drift coverage across the site, and a more productive sales team.
See Drift in Action
Learn how to unlock the power of your business with Drift