Drift and Demandbase Launch Conversational Advertising

Demandbase’s ABM platform includes a targeting solution, which helps B2B marketers execute account-based advertising campaigns to reach and influence the key decision makers at your target accounts.

By combining Demandbase and Drift, you can move prospects and customers from a highly-targeted ad, to a personalized conversation with sales in a single click—shortening your sales cycle, increasing ROI, and creating a better experience for your customers. The time from engagement to conversation to pipeline has never been faster.

The key to high performing ABM strategies is connecting marketing programs to sales activity. We are incredibly excited to partner with Drift because now B2B marketers can target specific companies with our account-based advertising, and move to a conversation with sales in a single click. The time from engagement to conversation to pipeline has never been faster.”
— Christopher Golec, CEO at Demandbase

Never Miss an ABM Target Who Visits Your Website

Now every VIP customer will experience the personal touch of a real-time message from their account owner. Even if the visitor is anonymous, Demandbase will personalize your message with details like company name, industry, and more.

Meanwhile, your sales reps will get an alert the moment an account they’re dying to talk to arrives. No reps available? No problem—a chatbot can jump in and book a meeting for them.

Uncover More High-Value Leads With Firmographic Targeting

Is your sales team hungry for more leads with a certain employee count or other specific detail?

Demandbase will detect when visitors meet your criteria and trigger a Drift message written specifically for them.

Now you can engage every dream customer who visits your site with a message that’s sure to capture their attention.

Find The Hidden Opportunities In Your Anonymous Traffic

Using Demandbase data, you can accurately identify anonymous visitors in real-time.

That means you’ll know the visitor on your pricing page isn’t just some random person—it’s someone at a software company in NYC with 500 employees and $25-50m in annual revenue.

It also means your sales team can reach out with a targeted message (instead of just hoping the visitor fills out a form).

Want to Learn More About Drift’s Demandbase Integration?