Shift Paradigm

About Shift Paradigm

With a relationship years in the making with Drift, Shift Paradigm is thrilled to be one of two Platinum Partners for 2022, executing implementations, conversational marketing strategies and more with Drift clients and prospects alike. As a consultancy that executes an agency, Shift Paradigm believes that B2B, B2C, B2B2C and B2Anything marketing comes down to solving problems that hurt revenue performance. From demystifying the revenue process to simplifying everything from the first touchpoint to the closing of a deal, Shift Paradigm uses bias for action to make today’s pipelines better than yesterday, an approach that leads to constant improvement and transformational growth over time.

We do this with a team that’s certified in Drift but also spans the entire landscape of marketing technology, making us one step away from the answers and best practices, and square footed in the belief that doing this kind of work can be challenging, inspiring and most of all, fun.

We know that engaging buyers at the right time with the right experience is critical to the success of marketing and sales teams, and more importantly, in cultivating customer relationships. In our partnership with Shift Paradigm, we are helping joint customers create conversations around what their buyers want and need, when they need it. It’s not about putting a bot on a page; it’s about deeply understanding your buyer and crafting experiences that build trust.

Elias Torres, CTO and Co-Founder @ Drift