Forget form optimization. What you really should sweat is lead response time. Because if you wait just five minutes to respond to an inbound inquiry, you are 10 times more likely to lose that lead forever. That’s where Drift’s LeadBot can help. LeadBot is a powerful conversational bot that can ask your qualification questions and create leads in your CRM.
Imagine if your sales team could walk into the office each day with meetings already booked for them. No, not booked by a BDR that works an overnight shift, but by a bot that runs on your website 24/7. Drift’s bots connect to your sales team’s calendars to pull availability and book meetings after a lead is qualified.
You spend time, money and a lot of effort driving your highest-valued accounts to your website. But when those VIP leads get to your site, they’re forced to fill out forms. That’s like having a neon “open” sign on your storefront but a padlock on the front door. Instead, you could have LeadBot intelligently send welcome messages to VIPs when they get to your website – even if they are anonymous. They can even book meetings with those target accounts.