• Drift Help Center
  • Partners
  • About Us
    • About Us
    • About Us
    • About Us
    • Leadership Team
    • About Us
    • DEI
    • About Us
    • Careers
    • About Us
    • Leadership Principles
    • About Us
    • Newsroom
drift logo
  • Product
    Everything starts with a conversation
    Drift Conversation Cloud

    A single platform for personalizing conversations at every stage of the buyer’s journey.

    Qualify and convert visitors
    Conversational Marketing
    Build quality pipeline
    Conversational Sales
    Deliver customer support
    Conversational Service
    powered by
    Integrations
     
    Conversational AI
     
    Reporting & Analytics
  • Use Cases
    • For Marketing
      • Generate High-Quality Leads
      • Power ABM Campaigns
      • Personalize Web Experiences
    • For Sales
      • Jumpstart Conversations
      • Improve Sales Efficiency
      • Engage Target Accounts
    • For Service
      • Automate Customer Support
    • By Industry
      • Financial Institutions
      • Manufacturing
      • Professional Services
      • Technology
  • Case Studies
  • Resources
    Learn
    Blog
    Books & Reports
    Events
    Webinars
    Podcasts
    Explore
    Test Drive Drift
    Live Demo
    Conversion Rate Calculator
  • Plans
  • Log In
  • Let's Chat
drift logo Let's Talk
  • Product
    • Product
    • Drift Conversation Cloud
      • Conversational Marketing
      • Conversational Sales
      • Conversational Service
      • powered by
      • Integrations
      • Conversational AI
      • Reporting & Analytics
  • Use Cases
    • Use Cases
    • For Marketing
      • For Marketing
      • Generate High-Quality Leads
      • For Marketing
      • Power ABM Campaigns
      • For Marketing
      • Personalize Web Experiences
    • Use Cases
    • For Sales
      • For Sales
      • Jumpstart Conversations
      • For Sales
      • Improve Sales Efficiency
      • For Sales
      • Engage Target Accounts
    • Use Cases
    • For Service
      • For Service
      • Automate Customer Support
    • Use Cases
    • By Industry
      • By Industry
      • Financial Institutions
      • By Industry
      • Manufacturing
      • By Industry
      • Professional Services
      • By Industry
      • Technology
  • Case Studies
  • Resources
    • Resources
    • Learn
      • Blog
      • Books & Reports
      • Events
      • Webinars
      • Podcasts
    • Explore
      • Test Drive Drift
      • Live Demo
      • Conversion Rate Calculator
  • Plans
  • Log In
  • Let's Chat
  • Drift Help Center
  • Partners
  • About Us
    • About Us
    • About Us
    • About Us
    • Leadership Team
    • About Us
    • DEI
    • About Us
    • Careers
    • About Us
    • Leadership Principles
    • About Us
    • Newsroom
Log In

Getting in the mud

March 27, 2021
Like what you’re reading?

Stay connected and get The One Thing delivered straight to your inbox.

Subscribe

“Success will only come to those willing to get their hands dirty.”

Hi all –

In 2000, Howard Schultz stepped down after 13 years as the CEO of Starbucks. Eight years later, the company had opened too many stores too quickly, and its stock was plummeting. So, Howard Schultz returned to turn it around.

He said that in the first month he was back, he was flipping through a magazine and saw a poster. It was a picture of someone’s hand in the mud and it said “Success will only come to those willing to get their hands dirty.”

As Drift scales, we need to remember to get “in the mud.” We need to avoid managing by proxy.

Click to Tweet This

Data is great. We want lots of it. But it’s not a substitute for getting in the mud. For getting on a call, listening to call recordings, speaking with a customer, talking to a team member, getting the details. The worst sign to me is when someone presents data and when I ask them a question they say “I don’t know.” Because that means they failed to get in the mud.

We’ve always said that we admire people who are willing to come in and roll up their sleeves. Let’s keep that going.

How do you “get in the mud”? Text me at +1-212-380-1036.

– DC

P.S. Here’s what I’m reading right now

Omnichannel in B2B sales: The new normal in a year that has been anything but
This last year has changed a lot – especially how we interact, where we work, and how we buy. And we’re not likely to snap back to “normal” any time soon. New research from McKinsey shows that buyers now prefer omnichannel experiences – in-person, remote, and eCommerce to name a few. Read more on the future of omnichannel buying here.

7 Habits I Avoid to Become Highly Productive
Want to become more productive? Kill these habits first. You can read more about how to boost your own productivity here.

The Integrated Marketing Campaign Toolkit
Drift and Asana give away proven strategies, tactics, and examples you need to run successful integrated campaigns. Get the free book here.

Get The One Thing

Habits, mental models and tools from Drift's CEO and our favorite role models delivered right to your inbox every single week.
Sign me up
drift logo
  • Product
    • Platform
    • Conversation Cloud
    • Conversational Marketing
    • Conversational Sales
    • Conversational Service
    • Conversational AI
    • Integrations
  • Learn
    • Resources
    • Blog
    • Drift Insider+
    • Conversion Calculator
    • Case Studies
  • Support
    • Drift Help Center
    • Partners
    • Professional Services
    • Security & Compliance
    • Contact Us
  • About Drift
    • About Us
    • Diversity Equity Inclusion
    • Careers
    • Leadership Team
    • Newsroom
    • Brand Assets
    • Drift Store
  • Get Drift
    • Pricing
    • Test Drive Drift
    • Drift for Startups
    • Mobile App
    • Video Mobile App
    • Drift for Chrome
    • Get a Demo
Terms Privacy Policy Drift Status Sitemap © Copyright 2023 Drift.com, Inc.