drift logo
  • Platform
    BACK
    Platform
    Drift Conversation Cloud
    Grow your revenue with the right conversation at the right time and place.
    Conversational Marketing
    Engage website visitors with personalized conversations.
    Conversational Sales
    Get real-time buyer insights to close deals faster.
    Conversational Service
    Delight your customers without burdening service teams.
    PRODUCTS
    Drift Live Chat
    Start real-time conversations with every website visitor.
    Drift Conversational AI
    Use AI-powered chatbots to guide visitors to the right outcome.
    Drift Meetings
    Schedule sales meetings with website visitors 24/7.
    Drift Custom Chatbots
    Tailor customer conversations and deliver the right message 24/7.
    Drift Email
    Surface new opportunities, track responses, & improve contact data.
    Drift Intel
    Understand site visitors to increase engagement & conversion.
    Drift Video
    Send short and personalized videos to stand out from the crowd.
    Drift Audiences
    Understand your site visitors to deliver the right experiences.
    Drift Deal Room
    Manage your entire sales process in one place.
    Drift Prospector
    Get real-time visibility into target accounts & contact activities.
    Drift Reporting
    Track and measure performance of key business metrics.
    Drift Fastlane
    Qualify buyers instantly and book meetings from your lead forms.
    Powered by Integrations
  • Solutions
    BACK
    USE CASES
    Customer Prospecting
    Centralize buying signals so you can prioritize accounts.
    Deal Management
    Easily personalize, collaborate, and consult in every deal.
    Customer Service
    Automate customer support so your customers can get answers without waiting.
    Target Account Engagement
    Get insights and alerts for target accounts and never miss an opportunity.
    Visitor Intelligence
    Use insights to engage with website visitors and accelerate deal cycles.
    Real-Time Personalization
    Give website visitors relevant conversations and content in real-time.
  • Customers
  • Resources
    BACK
    Drift Insider
    Learn more with industry strategies, best practices, and certifications.
    Books, Reports & More
    Blog
    Events
    Training & Certifications
    Podcasts
    Community
    Become an Insider
    Join our learning community for marketing, sales, and service.
    Become an Insider
  • About Us
    BACK
    About Us
    Learn about Drift’s customers, people, and conversational solutions.
    Leadership Team
    Meet Drift's founders and executive team.
    Diversity Equity Inclusion
    Learn how Drift promotes a diverse, equitable, and inclusive workplace.
    Leadership Principles
    Read the customer-centric philosophy that guides our products and vision.
    Partners
    Learn how forward-thinking companies accelerate their revenue with Drift.
    Careers
    Check out open opportunities and get ready to electrify your career.
    Newsroom
    Stay up to date on Drift with the latest news, press releases, and awards.
  • Pricing
  • Get a Demo
  • Sign In

8 seconds.

8 seconds.

November 14, 2020
Like what you’re reading?

Stay connected and get The One Thing delivered straight to your inbox.

Subscribe

Hi all –

We’ve been talking a lot about one number lately.

8.

8 seconds.

That’s exactly how long you have to make a first impression.

And the move to digital means we’re all competing for the same attention, but on less real estate.

So in a world where our primary means of communication is digital, we’ve had to adapt. Steak dinners, trade show booths, and subway ads don’t cut it.

Now, your best shot at getting noticed is when a visitor hits your website.

Drift has long believed in this message. But for too long, we didn’t walk the walk. Our website grew rapidly without a logical hierarchy. Information was hard to find and harder to follow.

We’ve taken the first steps at remedying this with the launch of our new site, which seeks to address something I wrote about a few weeks ago: P.A.S.E. (You can read that edition here.)

We worked hard to speak to each type of buyer with the new language on our site. But it’s not just about how you say something. When you say it matters more than ever.

Click to Tweet This

So take a look around and let me know what you think.

– DC

P.S. Drift is teaming up with Heinz Marketing and Sales Benchmark Index to uncover how sales organizations have fared during the shift to digital-first. To be a part of this groundbreaking research, you can take the 2021 State of Conversational Sales survey here.

Get The One Thing

Habits, mental models and tools from Drift's CEO and our favorite role models delivered right to your inbox every single week.
Sign me up
drift logo
  • Platform
    • Platform
    • Conversation Cloud
    • Conversational Marketing
    • Conversational Sales
    • Conversational Service
    • Partners
    • Integrations
    • Expert Services
  • Solutions
    • Solutions
    • Customer Prospecting
    • Deal Management
    • Customer Service
    • Target Account Engagement
    • Visitor Intelligence
    • Real-Time Personalization
  • About Us
    • About Us
    • Diversity Equity Inclusion
    • Careers
    • Leadership Team
    • Leadership Principles
    • Newsroom
    • Brand Assets
    • Security & Compliance
    • Contact Us
  • Resources
    • Resources
    • Insider
    • Books, Reports & More
    • Blog
    • Drift Learning Center
    • Events
    • Training & Certifications
    • Podcasts
    • Become a Drift Insider
  • Support
    • Drift Help Center
    • Community
  • Get Drift
    • Get Drift
    • Pricing
    • Test Drive Drift
    • Live Demo
    • Mobile App
    • Video Mobile App
    • Drift for Chrome
    • Drift for Startups
    • Drift Store
Terms Privacy Policy Drift Status Sitemap © Copyright 2022 Drift.com, Inc.