• Drift Help Center
  • Partners
  • About Us
    • About Us
    • About Us
    • About Us
    • Leadership Team
    • About Us
    • DEI
    • About Us
    • Careers
    • About Us
    • Leadership Principles
    • About Us
    • Newsroom
drift logo
  • Product
    Everything starts with a conversation
    Drift Conversation Cloud

    A single platform for personalizing conversations at every stage of the buyer’s journey.

    Qualify and convert visitors
    Conversational Marketing
    Build quality pipeline
    Conversational Sales
    Deliver customer support
    Conversational Service
    powered by
    Integrations
     
    Conversational AI
     
    Reporting & Analytics
  • Use Cases
    • For Marketing
      • Generate High-Quality Leads
      • Power ABM Campaigns
      • Personalize Web Experiences
    • For Sales
      • Jumpstart Conversations
      • Improve Sales Efficiency
      • Engage Target Accounts
    • For Service
      • Automate Customer Support
    • By Industry
      • Financial Institutions
      • Manufacturing
      • Professional Services
      • Technology
  • Case Studies
  • Resources
    Learn
    Blog
    Books & Reports
    Events
    Webinars
    Podcasts
    Explore
    Test Drive Drift
    Live Demo
    Conversion Rate Calculator
  • Plans
  • Log In
  • Let's Chat
drift logo Let's Talk
  • Product
    • Product
    • Drift Conversation Cloud
      • Conversational Marketing
      • Conversational Sales
      • Conversational Service
      • powered by
      • Integrations
      • Conversational AI
      • Reporting & Analytics
  • Use Cases
    • Use Cases
    • For Marketing
      • For Marketing
      • Generate High-Quality Leads
      • For Marketing
      • Power ABM Campaigns
      • For Marketing
      • Personalize Web Experiences
    • Use Cases
    • For Sales
      • For Sales
      • Jumpstart Conversations
      • For Sales
      • Improve Sales Efficiency
      • For Sales
      • Engage Target Accounts
    • Use Cases
    • For Service
      • For Service
      • Automate Customer Support
    • Use Cases
    • By Industry
      • By Industry
      • Financial Institutions
      • By Industry
      • Manufacturing
      • By Industry
      • Professional Services
      • By Industry
      • Technology
  • Case Studies
  • Resources
    • Resources
    • Learn
      • Blog
      • Books & Reports
      • Events
      • Webinars
      • Podcasts
    • Explore
      • Test Drive Drift
      • Live Demo
      • Conversion Rate Calculator
  • Plans
  • Log In
  • Let's Chat
  • Drift Help Center
  • Partners
  • About Us
    • About Us
    • About Us
    • About Us
    • Leadership Team
    • About Us
    • DEI
    • About Us
    • Careers
    • About Us
    • Leadership Principles
    • About Us
    • Newsroom
Log In

Network effects

May 8, 2021
Like what you’re reading?

Stay connected and get The One Thing delivered straight to your inbox.

Subscribe

Hi all –

A couple of weeks ago, we talked about the “Flywheel Effect” and what that looks like at Drift, but we need to dig deeper into WHY it matters.

The flywheel represents how processes build momentum and structure towards consistent success. But why is it important to build these structures at Drift?

We have to assume other companies are going to come in and try to copy what we’re building. It’s just the nature of the game right now. People are constantly checking the pulse on what’s working and not working and if they’re not already working on something similar, they will be once they see a business doing well. And that’s what we have to fight against with Drift.

I recently stumbled upon an article written by James Currier, General Partner at NFX, about the four types of defensibility that help to answer our ‘why.’

Between the four types (brand, scale, embedding, and network effects) he calls out one in particular as most important to succeeding against the competition: network effects.

Currier says, “If you don’t have a source of durable advantage, well, you’re roadkill.” We will get run over by competition that steps in if we haven’t properly built network effects and stayed consistent with our flywheel.

We have a mission to fulfill with Drift and it’s not to be roadkill – it’s to transform the way businesses buy from businesses or as Leo Tenenblat, our CPO, says “Drift is the platform to understand your customer needs and engage, thereby accelerating how they learn, buy, and get support.”

I’ll share my answer here next week, but in the meantime, I’d love to hear everyone’s ideas. Text me at +1-212-380-1036 to let me know.

– DC

P.S. Here’s what I’m reading right now

The Business Value of Design

This McKinsey report has been making the rounds in several different Drift Slack channels. I love this line: “The companies with the best financial returns have combined design and business leadership through a bold, design-centric vision clearly embedded in the deliberations of their top teams.” Read the full report here.

Iteration is where the magic is, but why is no one telling you that?

An important reminder that failure is only a matter of perspective.

How to Drive Scalable Growth in Today’s B2B Sales Organization with Artificial Intelligence

Doing more with less is an uphill battle to meet customer needs. Great insights from Accenture on how artificial intelligence can help enable customer engagement.

Get The One Thing

Habits, mental models and tools from Drift's CEO and our favorite role models delivered right to your inbox every single week.
Sign me up
drift logo
  • Product
    • Platform
    • Conversation Cloud
    • Conversational Marketing
    • Conversational Sales
    • Conversational Service
    • Conversational AI
    • Integrations
  • Learn
    • Resources
    • Blog
    • Drift Insider+
    • Conversion Calculator
    • Case Studies
  • Support
    • Drift Help Center
    • Partners
    • Professional Services
    • Security & Compliance
    • Contact Us
  • About Drift
    • About Us
    • Diversity Equity Inclusion
    • Careers
    • Leadership Team
    • Newsroom
    • Brand Assets
    • Drift Store
  • Get Drift
    • Pricing
    • Test Drive Drift
    • Drift for Startups
    • Mobile App
    • Video Mobile App
    • Drift for Chrome
    • Get a Demo
Terms Privacy Policy Drift Status Sitemap © Copyright 2023 Drift.com, Inc.