drift logo
  • Platform
    BACK
    Platform
    Drift Conversation Cloud
    Grow your revenue with the right conversation at the right time and place.
    Conversational Marketing
    Engage website visitors with personalized conversations.
    Conversational Sales
    Get real-time buyer insights to close deals faster.
    Conversational Service
    Delight your customers without burdening service teams.
    PRODUCTS
    Drift Live Chat
    Start real-time conversations with every website visitor.
    Drift Conversational AI
    Use AI-powered chatbots to guide visitors to the right outcome.
    Drift Meetings
    Schedule sales meetings with website visitors 24/7.
    Drift Custom Chatbots
    Tailor customer conversations and deliver the right message 24/7.
    Drift Email
    Surface new opportunities, track responses, & improve contact data.
    Drift Intel
    Understand site visitors to increase engagement & conversion.
    Drift Video
    Send short and personalized videos to stand out from the crowd.
    Drift Audiences
    Understand your site visitors to deliver the right experiences.
    Drift Deal Room
    Manage your entire sales process in one place.
    Drift Prospector
    Get real-time visibility into target accounts & contact activities.
    Drift Reporting
    Track and measure performance of key business metrics.
    Drift Fastlane
    Qualify buyers instantly and book meetings from your lead forms.
    Powered by Integrations
  • Solutions
    BACK
    USE CASES
    Customer Prospecting
    Centralize buying signals so you can prioritize accounts.
    Deal Management
    Easily personalize, collaborate, and consult in every deal.
    Customer Service
    Automate customer support so your customers can get answers without waiting.
    Target Account Engagement
    Get insights and alerts for target accounts and never miss an opportunity.
    Visitor Intelligence
    Use insights to engage with website visitors and accelerate deal cycles.
    Real-Time Personalization
    Give website visitors relevant conversations and content in real-time.
  • Customers
  • Resources
    BACK
    Drift Insider
    Learn more with industry strategies, best practices, and certifications.
    Books, Reports & More
    Blog
    Events
    Training & Certifications
    Podcasts
    Community
    Become an Insider
    Join our learning community for marketing, sales, and service.
    Become an Insider
  • About Us
    BACK
    About Us
    Learn about Drift’s customers, people, and conversational solutions.
    Leadership Team
    Meet Drift's founders and executive team.
    Diversity Equity Inclusion
    Learn how Drift promotes a diverse, equitable, and inclusive workplace.
    Leadership Principles
    Read the customer-centric philosophy that guides our products and vision.
    Partners
    Learn how forward-thinking companies accelerate their revenue with Drift.
    Careers
    Check out open opportunities and get ready to electrify your career.
    Newsroom
    Stay up to date on Drift with the latest news, press releases, and awards.
  • Pricing
  • Get a Demo
  • Sign In

Protecting your castle 🏰

Protecting your castle 🏰

April 10, 2021
Like what you’re reading?

Stay connected and get The One Thing delivered straight to your inbox.

Subscribe

Hi all –

In 1995, Warren Buffett was asked a question during a shareholder’s meeting.

“What are the fundamental rules of economics you use to make money for Berkshire Hathaway?”

His response?

“We’re trying to find a business with a wide and lasting moat around it…protecting a terrific economic castle.”

25 years later, moats are still what keep the most successful companies in the world on top.

So what is your moat?

For Drift it’s our brand. And we need to do everything to protect and widen our moat.

That means:

  1. We will not win by looking or sounding like everyone else. We are not just another B2B SaaS company. Saas is a commodity. We need to create a real connection with people. And the bar is higher for us because we are marketing to marketers and sales teams. And we are category creators.
  2. Details matter: We have to focus on the fundamentals. Copywriting. Psychology. The outcomes our customers can expect to get from working with us.
  3. We cannot forget our voice: This is in every email we write, every webpage we build, every video we film, every piece of swag we send, every event we host, and every line of copy we write.

Click to Tweet This

Every one of us is responsible for the content we put out as Drifters. We are all marketers. Continue to think about how we can differentiate ourselves from everyone else. That is how we will widen our moat.

How will you widen your moat? Text me at +1-212-380-1036.

– DC

P.S. Here’s what I’m reading right now

What Jeff Bezos Says About Sleep
To focus on the future and make high leverage, strategic decisions, Jeff Bezos gets eight hours of sleep each night. Here’s how he does it (and why you should too).

100m Posts Analyzed: What You Need To Write The Best Headlines
Writing a good headline is harder than it sounds and more important than you might think. BuzzSumo analyzed 100 million posts to find out what makes a good one. Read the study here.

RevGrowth: Account-based Engagement – Watch the Replay
We just wrapped on the latest RevGrowth Virtual Summit. Don’t miss lessons from Uber’s first-ever CMO, Apple’s former VP of Marketing, past Amazon execs, and more. You can watch the recordings right here.

 

Get The One Thing

Habits, mental models and tools from Drift's CEO and our favorite role models delivered right to your inbox every single week.
Sign me up
drift logo
  • Platform
    • Platform
    • Conversation Cloud
    • Conversational Marketing
    • Conversational Sales
    • Conversational Service
    • Partners
    • Integrations
    • Expert Services
  • Solutions
    • Solutions
    • Customer Prospecting
    • Deal Management
    • Customer Service
    • Target Account Engagement
    • Visitor Intelligence
    • Real-Time Personalization
  • About Us
    • About Us
    • Diversity Equity Inclusion
    • Careers
    • Leadership Team
    • Leadership Principles
    • Newsroom
    • Brand Assets
    • Security & Compliance
    • Contact Us
  • Resources
    • Resources
    • Insider
    • Books, Reports & More
    • Blog
    • Drift Learning Center
    • Events
    • Training & Certifications
    • Podcasts
    • Become a Drift Insider
  • Support
    • Drift Help Center
    • Community
  • Get Drift
    • Get Drift
    • Pricing
    • Test Drive Drift
    • Live Demo
    • Mobile App
    • Video Mobile App
    • Drift for Chrome
    • Drift for Startups
    • Drift Store
Terms Privacy Policy Drift Status Sitemap © Copyright 2022 Drift.com, Inc.