Marketing Leadership Benchmark Report

Two Years. Countless Lessons Learned.
Marketers are used to change.
But the last two years have challenged us all in more ways than one. What has the last year taught us? What trends emerged during the global uncertainty and how will they impact the future of marketing?
We wanted to know. And over 100+ marketing leaders from across 25 industries answered. Here’s what they had to say, and what you can learn from them.
Who We Surveyed
VP Level
Level
Level
Marketing Through Uncertainty
There’s no more waiting for the “new normal.” It’s here.
We asked marketers to look back on the last two years and share the impact of COVID-19 on their company, team, and the role of marketing today.

We focused on being who we are and what makes us unique – with a vengeance. It was a wake-up call for the entire team. What we loved about selling A/B testing software is being human and helping teams succeed in their optimization efforts.”
I think people (including myself) are feeling exhausted and burned out, and are looking for more meaningful interactions with brands they care about, and better ways of filtering out the noise they don't. Too many junk phone calls and texts and (often socially irresponsible) social media platforms spewing ads. It can make marketing a big turn-off, and I see a return to pre-digital relationship authenticity made easier with tracking tools and software.”
The Modern Marketing Organization
In-house or outsource?
That’s a question a lot of marketing executives face when building out and scaling their teams.
Here’s how today’s marketing teams are approaching their in-house and outsourced talent.

Current Challenges Facing Marketing
Many of the challenges we faced a year ago are still being felt today. Talent, scalability, and pipeline generation are top of mind for many teams.
That said, a lack of insight into the customer journey is a growing issue for marketers. Especially as buyers expect more and more personalization in their buying experience. How marketers gather and action customer data, especially in the face of looming privacy policy updates, will greatly impact their ability to deliver the personalization buyers crave.