Drift Intel gives you the info you used to have to ask visitors to give you themselves in real-time—company name, industry, employee count, revenue, location, and more.
You can use Drift Intel data to trigger personalized welcome messages, chat playbooks, and more—so every visitor can get the kind of personal touch most B2B websites are missing.
When a VIP lead lands on your site, your sales team can instantly reach out with a personalized message. You'll never miss an opportunity to connect with your highest valued accounts.
In the old days, forms were the only way to get the info you need to qualify visitors. With Drift Intel, you’ll get a full company profile in Drift the moment they land on your site. That means you’ll know the visitor on your pricing page isn’t just a random person—it’s someone at a software company in NYC with 500 employees and $25-50m in annual revenue. It’s like X-ray vision for qualified leads.
Drift Intel routes qualified leads to the right sales rep based on company profile info like account, region, company size, or more. When one of your dream customers or ABM targets arrives, Drift will instantly notify their account owner so they can reach out in real time. And if that rep isn’t available, no problem—a chatbot can jump in and book a meeting for them.
When high-value visitors arrive, you can automatically greet them with a message that’s personalized with details from their company profile. Instead of serving the same one-size-fits-all message to your visitors, you can increase engagement and responses with highly personalized messages targeted specifically at individuals.