The 5 W’s of a Successful Email Re-Engagement Program

Email re-engagement programs are an underappreciated and underutilized way of sparking a conversation with some of your best leads.

But before you can launch a successful re-engagement campaign you have to address the five W’s: who, what, when, where, and why (we’re throwing in “how” for free).

We know the where…email. And to help you fill in the remaining 4 ‘W’s’ we’ve enlisted the help of our friends at PathFactory for a live webinar to get your re-engagement engine off the ground. Join us for a quick half hour to learn:

  • #1 Why you should spend time on creating and perfecting a re-engagement email strategy
  • #2 Who to target and when aka how to define your ICP and engage them at the right time
  • #3 What offers will best re-engage your previously inactive potential buyers

Presenters

Matilda-Drift

Matilda Miglio

Marketing Manager @ Drift

Evan Doyle

Demand Generation Manager @ PathFactory

The 5 W’s of a Successful Email Re-Engagement Program