Email re-engagement programs are an underappreciated and underutilized way of sparking a conversation with some of your best leads.

But before you can launch a successful re-engagement campaign you have to address the five W’s: who, what, when, where, and why (we’re throwing in “how” for free).

We know the where…email. And to help you fill in the remaining 4 ‘W’s’ we’ve enlisted the help of our friends at PathFactory for a live webinar to get your re-engagement engine off the ground. Join us for a quick half hour to learn:

Why you should spend time on creating and perfecting a re-engagement email strategy
Who to target and when aka how to define your ICP and engage them at the right time
What offers will best re-engage your previously inactive potential buyers


Matilda Miglio
Marketing Manager @ Drift
Evan Doyle
Demand Generation Manager @ PathFactory

The 5 W’s of a Successful Email Re-Engagement Program