“Big ideas come from the unconscious… But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process.”

– David Ogilvy 

Everyone has 24 hours in a day. It’s what you do with those hours that matter. Some kill it. Most can’t get out of their own way.

So what separates those who reach or exceed their goals from those who don’t? Some common traits I’ve observed among those who continually win:

  1. They are religious about setting goals consistently in all areas of their lives. Goal setting is crucial to manifesting your dreams into reality. Give your dreams a name, sure, but set goals to actually achieve them.

Click to tweet this

  1. They are excellent at measuring and benchmarking their performance. As Peter Drucker, the founder of modern management, said, “If you can’t measure it, you can’t improve it.”

Click to tweet this

  1. They say “no” a lot. A lot. (More on this in a future email). They are ruthless about protecting their time. They never say “yes” just to be nice.

Click to tweet this

  1. They make space in between tasks. It’s in those breaks, in that space, that the magic happens (remember the importance of thinking vacations?). It’s not all go. Breaks are essential to helping you achieve your goals.

Click to tweet this

So what will you do with your next 24 hours?

Have a happy weekend and thanks for reading,

– DC

PS “In life, people tend to wait for good things to come to them. And by waiting, they miss out.”

– Neil Strauss

Get The One Thing

Habits, mental models and tools from Drift's CEO and our favorite role models delivered right to your inbox every single week.

Sign me up