The Digital Way Forward

Your website is more important than ever. Because right now, digital is one of the only channels you have to really connect with buyers and customers.

So what does “good” look like in the age of digital? First and foremost, it means providing an unmatched and personalized web experience. One that speaks to your prospects and customers directly and puts their needs and pains first.

In this day-long virtual event, you’ll learn from industry leaders on how to best optimize your website experience for the new normal. Sessions will cover everything from web personalization and UX design, to SEO and SEM best practices, and much more.

Your RevGrowth: Digital Speakers

Billy Gene
Founder and CEO of Billy Gene Is Marketing Inc.
Ryan Brown
Head of Brand Strategy, Ceros
Ellie Mirman
CMO, Crayon
Kylie Alexander
Marketing Operations Manager, Adobe
Mark Bornstein
VP of Marketing, ON24
Chris Vandermarel
Director of Product Marketing, PathFactory
Sarah Kunst
Managing Director at Cleo Capital. Contributing Editor at Marie Claire.
Unfortunately Sarah Kunst will not be appearing today due to technical issues but will be appearing at future Drift event soon
Molly Clarke
Head of Digital Marketing, Drift
Simon Mathonnet
Web Strategy & Optimization Manager, Unbounce
Kate Adams
VP of Marketing, Drift
Tricia Gellman
CMO, Drift


  • Session #1 | 11:00 AM EDT

    3 of the fastest & most affordable ways to get customers buying from your website in less than 24 hours

    Billy Gene Shaw
    Founder & CEO at Billy Gene Is Marketing, Inc.
  • Session #2 | 11:40 AM EDT

    Data-driven landing page experiences

    Simon Mathonnet
    Web Strategy & Optimization Manager at Unbounce
  • Break #1 | 12:00 PM EDT

    15 Minute Break

  • Session #3 | 12:15 PM EDT

    How to engage audiences in a digital-first world

    Mark Bornstein
    VP of Content Marketing and Chief Webinerd at ON24
  • Session #4 | 12:35 PM EDT

    How to Create a High-ROI Paid Social Strategy that Nurtures, Engages & Converts

    Kate Adams
    VP of Demand Generation at Drift
    Molly Clarke
    Head of Digital Marketing at Drift
  • Break #2 | 1:00 PM EDT

    30 Minute Break

  • Session #5 | 1:30 PM EDT

    CMO Fireside Chat

    Ellie Mirman
    CMO at Crayon
    Tricia Gellman
    CMO at Drift
  • Session #6 | 1:50 PM EDT

    The Virtual Event Lifecycle: Maximize Your ROI Before, During & After Broadcast

    Chris Vandermarel
    Director of Product Marketing at PathFactory
  • Break #3 | 2:15 PM EDT

    15 Minute Break

  • Session #7 | 2:30 PM EDT

    Digital experiences for the new normal

    Ryan Brown
    Head of Brand Strategy, Ceros
  • Session #8 | 2:50 PM EDT

    Operationally Enabling Creatives: Foundations for Digital Experiences

    Kylie Alexander
    Marketing Operations Manager at Adobe

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